Barter is a creator marketing platform that connects brands with content creators through product-for-content collaborations. Instead of paying high upfront fees, brands exchange their product or service for authentic UGC-style content published on TikTok and Instagram. The result is a scalable, cost-efficient way to generate creator content and social proof without the operational complexity of traditional influencer marketing.
The platform operates across three commercial tracks: a self-service SaaS subscription for SME brands, a managed subscription tier for brands that want hands-off execution, and a full-service Agency offering for enterprise clients and Tier 1 media agencies and brands. Barter is headquartered in Amsterdam and currently active in the Netherlands, Germany, and Belgium, with the United Kingdom and France launching in 2026. The team is approximately 40 people and growing.
Values: Growth, Fun, Impact, Reliability.
Purpose of the Role
The Senior Partnerships Manager owns the full commercial cycle for Barter's enterprise and agency vertical in Germany. This includes prospecting, pitching, and closing high-value creator campaign deals with direct brands and with Tier 1 and Tier 2 media agencies. Beyond closing, the role carries end-to-end commercial ownership of each client relationship: managing scope adjustments during live campaigns, resolving commercial issues, leading post-campaign evaluations, and driving renewals, upsells, and new campaign sales within existing accounts. The Netherlands is Barter's home market and most mature commercial environment. This role requires a profile that combines strategic relationship building with hands-on deal execution and the commercial instinct to grow accounts over time.
Core Responsibilities
New Business Development
- Identify, prospect, and qualify enterprise-level brands for direct creator campaign partnerships in the German market.
- Engage Tier 1 and Tier 2 Media Agencies
- Build and manage a pipeline of high-value opportunities with longer sales cycles and multi-stakeholder decision-making.
- Develop tailored proposals and commercial structures that align Barter's full-service offering with brand objectives.
- Close partnership deals that contribute to the Germany market's revenue targets.
Client Relationship and Campaign Oversight
- Act as the primary commercial point of contact for both direct brand and agency clients throughout the campaign lifecycle.
- Coordinate with the Campaign team to ensure delivery aligns with what was sold and agreed.
- Resolve commercial escalations and protect both client satisfaction and Barter's margins.
Renewals, Upselling, and Account Growth
- Lead post-campaign evaluations with clients to review performance and identify follow-up opportunities.
- Drive contract renewals, upsells to larger campaign scopes, and new campaign sales within existing accounts.
- Develop a structured approach to account planning that maximises client lifetime value.
Desired Knowledge and Experience
- 8+ years of experience in B2B sales, ideally in media, creator marketing, or influencer marketing environments.
- Proven track record of managing full sales cycles with longer timelines and multi-stakeholder sign-off.
- Experience building and maintaining commercial relationships at marketing manager or director level within brands.
- Comfortable engaging Tier 1 and Tier 2 agencies as a primary commercial channel.
- Strong negotiation skills and confidence handling commercial discussions around scope, pricing, and contract terms.
- Ability to manage a portfolio of active client relationships alongside active new business development.
- Familiarity with HubSpot and structured pipeline management.
- Native-level German required; professional English required.
- In-depth understanding of the German digital marketing and media landscape, including digital advertising, brand strategy, content marketing, and the role of creator and influencer marketing within the broader media mix.
Who You Are
- Commercially driven and relationship-oriented: closing deals matters, but so does keeping clients engaged and growing over time.
- A connector who brings a strong existing network of decision-makers across German top brands and Tier 1 and 2 media agencies.
- Structured and reliable: enterprise and agency clients expect consistency, follow-through, and attention to detail.
- Independent and self-managing: this role operates with significant autonomy within agreed commercial boundaries.
- Direct and clear in communication: comfortable delivering difficult messages to clients and internally.
Decision-Making Scope
- Full ownership of the partnerships pipeline and client relationships in the German market.
- Autonomy to structure proposals, negotiate deal terms, and manage commercial adjustments within agreed boundaries.
- Authority to decide when a lead is no longer viable and should be deprioritised.
- Escalation to the Head of Partnerships for deals that fall outside standard commercial frameworks or require strategic alignment.
Success Indicators
- Revenue generated from partnerships in the German market (primary KPI).
- Number of deals closed per quarter.
- Client retention and renewal rate.
- Upsell and expansion revenue from existing accounts.
- Pipeline health: volume, velocity, and conversion rate.
- Quality of post-campaign evaluations and resulting follow-up deals.
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