Brand Manager

Job Title: Brand Manager

Location: Bangkok / Remote

Job Type: Full-time

Role Description

We're looking for a Brand Manager to support bothSales and Marketing execution. This role requires a balance of creative vision and business acumen—someone who understands how strong branding can drive engagement, conversion, and long-term growth.

In this role, you'll work side-by-side with our Business Director to lead initiatives across both sales and marketing. From campaign development to influencer partnerships and cross-functional execution, you'll play a key role in turning brand strategies into measurable results that support growth and revenue.

It's a fast-paced, collaborative role for someone who's hands-on, adaptable, and excited to help shape a brand with both heart and impact.

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve brand identity, messaging, and key campaigns across all platforms.
• Build brand plans that connect with our core audience and support short- and long-term growth.
• Ensure all communications and touchpoints stay aligned with brand values and product direction.

Campaign Management & Content Creation

• Lead end-to-end execution of brand campaigns—from concept to launch.
• Oversee content creation across digital, social, paid media, and CRM.
• Brief creative teams to deliver high-impact visuals, assets, and messaging.

KOL & Influencer Collaboration

• Identify, engage, and manage relationships with key opinion leaders (KOLs), influencers, and content creators.
• Develop collaboration strategies that fit brand image and market trends.
• Monitor content delivery, performance, and audience engagement.

Cross-Team Collaboration

• Work closely with sales, telesales, and e-commerce teams to align plans and calendars.
• Support launches, promotions, and channel-specific initiatives with targeted messaging and assets.
• Coordinate with product and R&D for insights, roadmap alignment, and content support.

Market Insight & Optimization

• Analyze performance across campaigns and channels to identify wins, gaps, and next steps.
• Stay updated on consumer behavior, industry trends, and competitor activity.
• Use data to inform decision-making and continuously improve marketing impact.
• Research market trends, consumer behavior, and competitive activity to inform marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 4 yearsof experience in brand, marketing, or commercial strategy roles.
• Strong creative sensibility with commercial thinking.
• Strong experience in content creation, campaign planning, and managing collaborations with influencers and KOLs.
• Experience leading campaigns across paid media, digital content, and influencer marketing.
• Highly organized, collaborative, and outcome-focused.
• Familiarity with tools like Meta Ads Manager, Google Analytics, Klaviyo, etc. is a plus.
• Industry experience in beauty, wellness, or FMCG is a plus.

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