Digital Marketing Specialist - BCG Platinion

Do you want to be part of an international team, leading global companies into the digital future and partake in the new technologies of tomorrow? Play an integral role in the Business Service Team of BCG Platinion, part of the Boston Consulting Group, and contribute scientifically to the company\’s success.

Support us as Digital Marketing Specialist (all genders) limited until October 2026 at one of our locations in Cologne, Munich or Frankfurt am Main shaping and optimizing our digital presence across multiple channels and platforms, primarily focusing on EMESA (Europe, Middle East, South America, Africa), with global impact.

You work closely with marketing and recruiting teams to develop and amplify compelling thought leadership content and employer branding initiatives, ensuring consistent messaging and strategic visibility across all relevant digital channels.

Shape the world of tomorrow

• You support and execute digital marketing campaigns with a clear focus on social media (LinkedIn, YouTube), paid advertising (Google Ads, LinkedIn Campaign Manager, Meta Business Manager), website management (Webflow), analytics (Piwik Pro), and SEO.
• You manage or assist in managing campaigns and digital channels, from conceptualization to execution, tracking, and optimization.
• You coordinate external agencies and key account managers (Google, LinkedIn, Meta) for paid advertising, content creation, and video production.
• You monitor and analyze KPIs for all digital marketing channels, proactively suggesting improvements and optimizations.
• You ensure consistent brand representation across all digital channels in line with corporate guidelines.
• You conduct regular reporting, providing clear insights and actionable recommendations based on data analysis.

Make the difference

• You have successfully completed a degree in marketing, communications, digital media, or a related field.
• You have 2-4 years of relevant digital marketing experience, ideally covering multiple digital marketing disciplines.
• You have knowledge of digital marketing platforms: LinkedIn, Google Ads, Meta Business Manager; experience with Webflow (CMS) and Piwik Pro (Analytics) is a great plus.
• Good knowledge of MS PowerPoint and Excel is expected.
• Graphic design and photo/video editing experience, especially with Figma and Adobe Suite, is a strong advantage.
• You possess an agile mindset, and analytical thinking is among your strengths.
• You are proactive in staying up to date with current digital marketing trends.
• You have excellent communication skills in English and German (spoken and written); additional languages are a plus.
• You have a structured, proactive working style with a creative approach to solving problems and identifying opportunities.
• Ideally, you have knowledge of the consulting industry as well as an affinity for digitalization and technology topics.

How you can grow with us

• Exciting tasks with a high level of personal responsibility and creative opportunities in a dynamic environment.
• Attractive remuneration package and social benefits (e.g. pension and insurance package).
• 30 days of annual leave and additional sabbaticals.
• Hybrid working from the home office and centrally located offices.
• Strong feedback culture and individual goal setting and evaluation of each employee.
• Continuous training through internal and external trainings as well as an annual budget for tailored individual training.
• Flexible working from other EU countries on up to 15 days per year.
• Modern offices with ergonomic workstations.
• Travel allowance and free parking at the office.
• Generous catering in the office (sieve coffee, lots of nerve food, weekly office lunch).
• Highly discounted gym membership at Urban Sports Club.
• Vibrant office culture on Office Friday and at numerous events.

Become a part of our team

BCG Platinion is an Equal Opportunity Employer and actively promotes diversity and inclusion. We consider all qualified applicants regardless of ethnic and social background, age, gender, sexual identity, religion, ideology or disability.

Apply now with your CV and all relevant references via our online portal or contact Silvia Cassel (+49 221 58958-555) if you have any questions.

Further information at karriere.bcgplatinion.de

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