Responsibilities
- Own SEO and AEO strategy
- Increase visibility across Google, ChatGPT, Gemini, Claude and Perplexity
- Manage website, conversion funnels and analytics
- Create expert content with internal SMEs
- Execute ABM campaigns for target accounts
- Support sales outreach with marketing assets
- Build authority around fintech, banking, AI and enterprise software delivery
- Manage external freelancers and agencies when needed
Requirements
- 7+ years of experience in B2B marketing
- Proven experience in a software house, consulting, SaaS, or enterprise services environment
- Strong expertise in SEO
- Experience with AEO (AI Engine Optimization)
- Hands‑on experience in building and growing LinkedIn organic presence
- Knowledge of ABM (Account-Based Marketing)
- Experience with marketing automation tools and processes
- Strong understanding of analytics and attribution
- Proven ability to collaborate closely with Sales teams
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