Director (d/m/f) Product AdTech Berlin

Join to apply for the Director (d/m/f) Product AdTech Berlin role at The Formula Consulting .

Job Overview

This role involves leading the development of innovative advertising platforms, managing cross-functional teams, and shaping the future of retail media through digital activations.

Responsibilities

1. Lead the development of an advertising platform integrating DOOH, programmatic advertising, and dynamic pricing.
2. Collaborate with engineering and analytics teams for platform development.
3. Ensure integration with DSPs, SSPs, and trading desks.
4. Incorporate AI and automation to optimize campaigns.
5. Shape retail media strategies with loyalty-based ad formats.

Requirements

1. At least 7 years in AdTech, Programmatic Advertising, or Retail Media.
2. Minimum 3 years leading cross-functional teams.
3. Expertise in DSPs, SSPs, and AdTech ecosystem.
4. Strong background in product development and launches.
5. Excellent stakeholder management and communication skills.
6. Fluent in English.
7. Willingness to travel and work from Berlin (approx. 40%).

#J-18808-Ljbffr