Business Consultant Contracted Retail Serbia

About the Role

We are dedicated to supporting and growing our franchise network by providing exemplary business consulting services.

As part of this role, you will ensure that franchisees maximize their sales and profit by implementing the franchise concept in line with the franchise agreement, corporate identity guidelines, and operational system manuals.

Your work will ensure consistency, compliance, and operational excellence across all franchise locations.

Joining our team means becoming part of a global organization where your expertise in franchise operations and business consulting can make a real impact on franchisee performance and business growth.

Why This Role Matters

As a Business Consultant Contracted Retail Serbia, you will ensure that franchise partners successfully implement company strategies, standards, and initiatives across their operations.

By supporting franchisees in executing annual marketing plans, e-commerce policies, fleet programs, product category management strategies, and new business procedures, this role helps maintain consistency, strengthen brand standards, and enhance the customer experience throughout the network.

• What You’ll Do
• Provide day-to-day business consulting to franchisees to maximize sales, profitability, and adherence to franchise agreements, corporate identity, and operational manuals.
• Conduct regular meetings with franchisees to review performance, implement programs, and address operational gaps, which will require frequent travel across Serbia.
• Gather and analyze industry trends, competition, and market-relevant information to inform business decisions.
• Set, manage, and report on AOP (Annual Operating Plan), including sales and cost plans, and track franchisee KPIs to implement improvement actions.
• Design investment plans and conduct regular business reviews with franchise owners to drive growth.
• Execute annual sell-out plans and coordinate with local sales forces to align with sell-in estimations and optimize market share.
• Execute the annual development plan by identifying new franchise opportunities, presenting the franchise concept, and facilitating new agreement signings.
• What We’re Looking For
• Bachelor’s degree.
• Advanced level of English.
• Proven experience in franchise operations, business consulting, or retail management.
• Strong analytical skills and the ability to track and interpret KPIs.
• Ability to coordinate cross-functionally with internal teams and external partners. Excellent communication and stakeholder management skills.
• Experience in marketing plan execution, product category management, or operational policies is a plus.
• Results-driven, proactive, and able to take ownership of franchisee performance and operational outcomes.

We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.

Goodyear is one of the world’s largest tire companies.

It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world.

Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

For more information about Goodyear and its products, go to www. goodyear. com/corporate.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

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