Sales Director

Overview

Middleby Corporation is a global leader in foodservice, residential kitchen, and processing equipment. The Middleby Brewing & Distilling Solutions Group brings together some of the most innovative and trusted brands in the beverage industry to deliver turnkey solutions across brewing, distilling, canning, bottling, dispensing, and tap systems. Our portfolio includes industry leaders such as Deutsche Beverage & Process, Ss Brewtech, Wild Goose Filling, Meheen, Cervizi, and NexDraft —each recognized for their game-changing contributions to equipment design and performance. United under one group, these brands offer a powerful, integrated approach to meet the evolving needs of modern beverage operations and position Middleby at the forefront of future industry trends.

We are seeking a strategic, results-oriented Sales Director to lead and grow a high-performing sales team across the Brewing & Distilling Solutions Group. This individual will be a critical force behind revenue growth, market expansion, and team development—pushing innovation and execution across multiple beverage verticals.

Responsibilities

• Develop and execute robust sales strategies to drive growth across new markets, product lines, and geographies.
• Leverage CRM tools, analytics, and KPIs to guide decisions and boost team performance.
• Hire, mentor, and manage a top-tier sales team with a focus on individualized development and coaching.
• Instill a culture of accountability, achievement, and continuous improvement.
• Collaborate with cross-functional teams—marketing, product, leadership—to align go-to-market strategies.
• Lead trainings on sales tactics, soft skills, product knowledge, and CRM best practices.
• Engage directly in strategic accounts and major deals, acting as a key stakeholder.
• Provide market intelligence and competitive insights to fuel product development and positioning.
• Contribute to messaging, marketing strategies, and e-commerce initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of progressive sales leadership experience, preferably in B2B technical or industrial equipment sectors.
• Industry experience in sanitary equipment, packaging, brewing/distilling, or beverage dispensing is highly preferred.
• Demonstrated ability to drive revenue and scale operations.
• Deep understanding of CRM platforms (e.g., Salesforce, NetSuite) and data-driven sales management.
• Strong leadership, coaching, and motivational skills.
• Agile, strategic thinker with a passion for execution and innovation.
• Exceptional communicator and cross-functional collaborator.

Middleby Corporation is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants.

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