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- Aufgaben: Lead Tissot's growth in international markets through strategic business development and marketing.
- Arbeitgeber: Join Tissot, a renowned watch brand known for its innovation and quality.
- Mitarbeitervorteile: Enjoy competitive salary, dynamic work environment, and opportunities for global travel.
- Warum dieser Job: Be part of a passionate team driving brand visibility and making an impact worldwide.
- Gewünschte Qualifikationen: Experience in brand management, strong analytical skills, and a passion for luxury products.
- Andere Informationen: This role involves collaboration with HQ and local teams to ensure brand success.
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
Job description
In this demanding position, reporting to the Vice President Sales, you will play a pivotal role in driving Tissot’s commercial success across key international markets . Your responsibilities will span across business development, marketing, sales strategy, and distribution management, ensuring the brand’s growth and visibility worldwide.
Markets/Distribution
- Drive Tissot\’s business development strategies within designated territories, aligning closely with corporate strategic objectives.
- Craft and implement retail and wholesale distribution strategies aimed at enhancing brand penetration and awareness across the designated markets.
- Streamline distribution closing/relocating/openings POS.
- Work closely with HQ design team to optimize the execution process of the opening of new POS.
- Evaluate local team structure efficiency and conduct necessary changes when needed.
- Formulate business plans and establish targets in collaboration with business partners.
Marketing and brand strategy
- Coordinate and endorse marketing plans with local teams, ensuring alignment with HQ marketing campaigns.
- Exercise meticulous oversight over marketing expenses across markets.
- Collaborate with the Training Team to deploy effective training tools.
- Enforce strict adherence to visual merchandising guidelines.
- Oversee the seamless rollout of new advertising campaigns across various channels.
Sales and performance management
- Responsible for annual budget, semester forecasts and monthly sales reporting initiatives.
- Conduct comprehensive analyses of sell-in/sell-out data and SKU performance, leveraging insights to optimize collection management.
- Evaluate business partnerships with agents and spearhead market expansions with a keen eye on market strategies.
- Oversee legal, financial, and logistics operations, particularly in negotiating and drafting distribution agreements.
- Collaborate cross-functionally with internal HQ departments to align and fortify Tissot\’s global strategy.
- Deliver concise market visit reports to the VP of Sales, ensuring alignment with the global objectives.
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Regional Brand Manager Arbeitgeber: The SWATCH Group
Kontaktperson:
The SWATCH Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Regional Brand Manager
✨Tip Number 1
Familiarize yourself with Tissot's brand values and current market strategies. Understanding the brand's positioning will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Network with professionals in the watch industry, especially those who have experience in brand management or sales strategy. Building connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in retail and distribution management. Being knowledgeable about current market dynamics will demonstrate your proactive approach and readiness to drive Tissot's business development.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed budgets and sales forecasts in previous roles. Highlighting your analytical skills will be crucial for the performance management aspect of the job.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Regional Brand Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities and expectations of the Regional Brand Manager position. Tailor your application to highlight relevant experiences in business development, marketing, and sales strategy.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous roles that involved driving brand growth, managing distribution strategies, and collaborating with cross-functional teams. Use specific examples to demonstrate your impact in similar positions.
Showcase Analytical Skills: Since the role involves analyzing sell-in/sell-out data and SKU performance, make sure to mention any experience you have with data analysis and how you've used insights to drive business decisions.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the Tissot brand and your vision for its growth in international markets. Make it personal and engaging to stand out.
Wie du dich auf ein Vorstellungsgespräch bei The SWATCH Group vorbereitest
✨Understand Tissot's Brand Values
Before the interview, make sure you familiarize yourself with Tissot's brand values and mission. This will help you align your answers with the company's vision and demonstrate your commitment to driving their commercial success.
✨Showcase Your Market Knowledge
Be prepared to discuss specific international markets where Tissot operates. Highlight your understanding of market dynamics, consumer behavior, and competitive landscape in those regions to showcase your expertise in business development.
✨Prepare for Strategic Discussions
Since the role involves crafting and implementing distribution strategies, be ready to discuss your previous experiences in developing successful marketing and sales strategies. Use concrete examples to illustrate how you've driven brand penetration and awareness.
✨Demonstrate Cross-Functional Collaboration Skills
The position requires collaboration with various teams, including design and training. Prepare to share examples of how you've effectively worked cross-functionally in the past, emphasizing your ability to align different departments towards common goals.
