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- Aufgaben: Lead customer engagement marketing strategy and own email marketing channels.
- Arbeitgeber: think-cell is a leading graphics software company based in Berlin, empowering users worldwide.
- Mitarbeitervorteile: Join a dynamic team with opportunities for growth and a focus on diversity.
- Warum dieser Job: Make a real impact on customer experience and engagement in a fast-growing company.
- Gewünschte Qualifikationen: 5+ years in customer engagement marketing, preferably in B2B SaaS; strong analytical skills required.
- Andere Informationen: Diversity is valued; all passionate individuals are encouraged to apply.
Das voraussichtliche Gehalt liegt zwischen 48000 - 84000 € pro Jahr.
Join us as a Senior Customer Engagement Marketing Manager (f/m/d)
Location: Berlin, Germany
think-cell was founded in 2002 as a start-up. Today, the name think-cell stands for a high standard of graphics software worldwide. With the investor Cinven at our side, we want to continue to grow strategically.
Therefore we are looking for an experienced Senior Customer Engagement Marketing Manager to lead our customer engagement marketing strategy, and own our email marketing channel as well as other scalable customer engagement programmes. You will play a key role in supporting think-cell in delivering an exceptional customer experience, and delivering strong customer engagement, advocacy and growth.
What will you do?
- Develop think-cell’s customer lifecycle marketing strategy with the goal of improving customer experience and driving retention, growth, and advocacy at scale
- Build and execute targeted email campaigns, analyze their performance and optimize accordingly.
- Design and carry out A/B tests to continuously improve our lifecycle communications and customer journey.
- Define and monitor KPIs related to customer engagement, retention, advocacy, and growth.
- Quantify and track the ROI impact of customer engagement marketing initiatives.
- Collaborate with the sales and customer success teams and other stakeholders, to ensure alignment between email marketing efforts and customer touchpoints throughout the sales, onboarding, and ongoing engagement process.
- Make use of customer data and segmentation to personalize communications and improve customer experience.
- Manage CRM systems and reporting tools, and drive their integration with other platforms as needed.
Your profile
- Proven experience (5+ years) in customer engagement marketing, preferably in the B2B SaaS industry.
- Proficiency with marketing automation tools, CRM platforms, and analytics tools – experience with Salesforce and Marketo is a plus.
- Demonstrated success in developing and executing email marketing campaign strategies and campaigns.
- Proven track record of contributing to business performance through customer engagement initiatives.
- Strong understanding of customer lifecycle management, segmentation, and personalized marketing strategies.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
- Analytical mindset: ability to interpret data, generate insights, and make data driven decisions to improve customer engagement campaigns.
- Dynamic, positive ‘can do’ attitude with a focus on continuous growth, improvement and optimization.
- Proficiency in English, German is a plus.
This position is based inthink-cell’s headquarters in Berlin
Why us?
think-cell is the world’s leading productivity software for creating data-driven presentations in Microsoft PowerPoint, enabling users to generate sophisticated charts with ease while saving substantial time (based on a study, users save as much as 70% of their time compared to using native PowerPoint functionality).
think-celloffers unparalleled layout functions for automatically arranging text, graphic elements and images while scaling and aligning their content accordingly. Our software has more than 1 million business users in 194 countries, across all verticals from banking to FMCG and beyond.think-cell is used by 8 out of the 10 top global consulting firms, 80% of the Fortune 100, the entire DAX 40, and 9 of the top 10 US business schools.
Join our Journey
We encourage you to apply, even if you feel you may not tick every box. At think-cell, we understand that diversity fuels excellence, and we welcome all passionate individuals who want to contribute to our growing and exciting business. Your presence will help shape our inclusive culture and inspire us to reach new heights together.
If you have any questions regarding working at think-cell , our job openings or events, please feel free to contact our colleague Julia Zhachuk.
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Senior Customer Engagement Marketing Manager (f/m/d) Arbeitgeber: think-cell Sales GmbH & Co. KG
Kontaktperson:
think-cell Sales GmbH & Co. KG HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Customer Engagement Marketing Manager (f/m/d)
✨Tip Number 1
Familiarize yourself with think-cell's products and their unique selling points. Understanding how our software saves time and enhances productivity will help you articulate your value during discussions.
✨Tip Number 2
Leverage your network to connect with current or former employees of think-cell. They can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 3
Prepare to discuss specific examples of successful customer engagement marketing campaigns you've led. Highlight your analytical skills and how you've used data to drive decisions and improve outcomes.
✨Tip Number 4
Stay updated on the latest trends in B2B SaaS marketing and customer engagement strategies. Being knowledgeable about industry best practices will demonstrate your commitment to continuous growth and optimization.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Customer Engagement Marketing Manager (f/m/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Customer Engagement Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in customer engagement marketing, particularly in the B2B SaaS industry. Emphasize your proficiency with marketing automation tools and any specific achievements in email marketing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and your understanding of the role. Mention specific examples of past successes in similar positions and how you can contribute to think-cell's goals.
Highlight Analytical Skills: Since the role requires an analytical mindset, be sure to include examples of how you've used data to drive decisions in your previous roles. Discuss any experience with KPIs, A/B testing, and ROI tracking in your application.
Wie du dich auf ein Vorstellungsgespräch bei think-cell Sales GmbH & Co. KG vorbereitest
✨Understand the Customer Lifecycle
Make sure you have a solid grasp of customer lifecycle marketing strategies. Be prepared to discuss how you would improve customer experience and drive retention, growth, and advocacy at scale.
✨Showcase Your Email Marketing Expertise
Highlight your experience with email marketing campaigns. Bring examples of successful campaigns you've executed, including how you analyzed their performance and optimized them for better results.
✨Demonstrate Analytical Skills
Be ready to talk about how you interpret data and generate insights. Discuss specific KPIs you’ve monitored in past roles and how they influenced your marketing strategies.
✨Collaboration is Key
Think about how you can effectively collaborate with sales and customer success teams. Prepare examples of how you’ve aligned marketing efforts with other departments to enhance customer engagement.
