JOB DESCRIPTION: Marketing Manager Diabetes Care, Switzerland
This position works out of our Site in Baar in the Diabetes Care division.
Primary Objective of Position
Develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales (currently at approx. $100MM). Leading and developing the local marketing team.
Major Accountabilities
- Define brand strategy for the Swiss market
- Create and track in-country marketing and brand plans, lead brand plan reviews at EMEA level and communicate to the commercial organisation as appropriate.
- Full A&P budgetary responsibilities (both planning and actual performance) ensuring promotional campaigns are within agreed spending limits and providing accurate reporting.
- Liaise closely with the sales management and sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively.
- Ensure sales teams are well trained and able to execute strategies effectively.
- Liaise closely with all functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing).
- Responsible for reporting and explaining Marketing KPIs in monthly CDR meetings.
- Lead Insights generation and Marketing Planning.
- Lead and develop the Swiss marketing team
- Event management: responsible for congresses, patients and HCP events in Switzerland (ensure alignment with brand and marketing strategy) Collect and report of competitor intelligence; key contact for EMEA competitive intelligence manager Ensures that all activities are performed in compliance with quality system requirements as well as Abbott policies and procedures and industry standards
Qualifications
- Educated at university degree level or equivalent experience
- Languages: fluent in German and English, at least basic French, Italian is a plus
- Minimum 10 years of experience in medical technology market or pharmaceutical Med-tech or Pharma industry with proven know-how of product/portfolio management processes
- Experience in launching new products
- Experience in brand management via digital marketing (social media advertising or campaigns, influencers management)
- Experience in working with MS Office as well as Veeva Enterprise
- Experience in digital selling (development of eDetailers as well as rep triggered emails)
- Experience in KOL management / sales experience in Healthcare/ Pharmaceutical industry
- Marketing experience including working with advertising/ creative agencies
- E-commerce experience ideally in the Diabetes Monitoring or Endocrinology field
- Solid understanding of the Swiss medical technology market or pharmaceutical market environment and key technical/ regulatory aspects is a plus
- Ability to communicate a vision for a team, break it down to meaningful short, mid and long-term goals.
- Proven track record in building high performance teams.
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The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.
JOB FAMILY: Product Management DIVISION: ADC Diabetes Care LOCATION: Switzerland > Baar : Neuhofstrasse 23 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable
Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.
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Marketing Manager Diabetes Care, Switzerland in Baar Arbeitgeber: Thornton Tomasetti
Abbott ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern in Wetzlar ein dynamisches und unterstützendes Arbeitsumfeld bietet. Mit flachen Hierarchien und einer offenen Unternehmenskultur fördert das Unternehmen aktiv die persönliche und berufliche Entwicklung seiner Mitarbeiter und bietet attraktive Benefits wie einen betrieblichen Altersvorsorgeplan und ein Mitarbeiteraktienkaufprogramm. In einem schnell wachsenden, krisenunabhängigen Sektor haben Sie die Möglichkeit, Teil eines hochqualifizierten Teams zu werden, das Vielfalt und Inklusion schätzt.
