TikTok Shop - FMCG Account Manager (Food, Beverage, Nutrition)

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Responsibilities

• Map the FMCG (Fast-Moving Consumer Goods) category and subcategories landscape, and define priority segments to be developed in collaboration with partners. (Note: For this role, the FMCG category is primarily focused on Food, Beverages, and Nutrition segments.)
• Build the FMCG category and a clear roadmap to manage long-tail partners.
• Plan, execute, and maintain category performance, ensuring all KPIs are met.
• Identify potential high-value partners, build compelling onboarding solutions (including business model suggestions, creator affiliation, partners education), and set up their strategic mid‑ and long‑term account plans, focusing on accelerating revenue generation and sustainable business growth on the platform.
• Work cross‑functionally with internal teams and external service vendors to help partners with content on the platform.
• Own internal projects to contribute to the FMCG ecosystem as a whole (including campaigns, product launches, B2B marketing).
• Come up with initiatives to continuously improve competitiveness advantage.

Qualifications

Minimum Qualifications:

• +1 years of relevant professional experience.
• Strong network of German FMCG partners and strong knowledge of the German FMCG industry landscape, consumer demands, digital evolution, and mobile transformation.
• Strong interpersonal skills, excellent communication and negotiation skills, logical thinking, and analytical skills.
• Customer service orientation and experience working in a client‑facing capacity.
• Strong sense of social content (livestream and short‑video is a preference).
• Fluent in German to ease communication with German stakeholders.

Preferred Qualifications:

• Experience working with e‑commerce brands, retail media, or marketplace advertising is a strong plus.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok\’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\’re resilient and embrace challenges as they come. By constantly iterating and fostering an \“Always Day 1\“ mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.