Web Analytics Architect - Munich (all genders)

Web Analytics Architect – Munich (all genders), Deutschland

Deutschland, Germany

Job Description:

We are seeking a Web Analytics Architect to join our team in Munich. As part of The Marcom Engine, a leading platform in customer journey management, you will work within interdisciplinary teams to develop data-driven marketing strategies across 26 markets.

Position Details:

• Full Time
• Location: Munich, Germany
• Experience Level: Professional
• Date Posted: 4/5/25

About the Role:

In this role, you will be responsible for architecting, deploying, and optimizing tag management systems, with a focus on Adobe Launch, JavaScript, and Web Analytics, supporting international brands. You will collaborate with cross-functional teams to implement tracking solutions that enhance marketing and web analytics capabilities.

Key Responsibilities:

• Develop and maintain Adobe Launch implementations for multiple markets.
• Integrate third-party marketing pixels, tracking scripts, and event-based analytics.
• Coordinate with engineering and marketing teams to ensure accurate tag deployment.
• Implement JavaScript-based tracking solutions for user interactions and e-commerce.
• Monitor and troubleshoot Adobe Analytics data discrepancies and tracking issues.
• Optimize tag firing for performance and user experience.
• Collaborate with developers, marketing, and analytics stakeholders to meet business needs.

Qualifications:

• 3-5 years of experience in web and digital analytics roles.
• Expertise in Adobe Launch, including data layers, rules, and extensions.
• Proficiency in JavaScript for tracking implementations and troubleshooting.
• Experience with Adobe Analytics, Google Analytics (GA4), and other tracking tools.
• Familiarity with Adobe Experience Cloud, Google Tag Manager, Server-Side Tagging, and Consent Management Platforms.
• Ability to design and implement scalable data layers.
• Knowledge of GDPR, CCPA, and data privacy regulations.

Benefits and Culture:

• Comprehensive onboarding and ongoing training opportunities.
• Flexible working hours, remote work options, and job-sharing.
• Team events and social activities, including virtual options.
• Access to sports programs and mobility benefits.
• Modern, accessible office in Munich\’s creative district.
• International environment for networking and professional growth.

Please submit your detailed application, including salary expectations and availability. We value diversity and are committed to creating an inclusive environment. Applications from underrepresented groups are encouraged.

Contact:

Mike Neal

Apply now at karriere.serviceplan.com. Visit our jobs list for more opportunities. Share this job.

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