Growth Marketing Manager

We're Tom Fit, an AI-native physical health provider, building our own training machine and studios, scaling out of Zürich.

We combine a new kind of strength training machine, the Tom Bot, with a software platform and AI to let people create, execute, and monitor a personal training regime that actually adapts to them.

A deeply integrated diagnostics capability lets us tailor every exercise to the user for highly targeted, effective, and efficient training.

As a small, multi-disciplinary team of 25 across engineering, product, and operations, we currently run three hubs with more than a dozen machines deployed - and we are scaling to ten studios across Zürich in the next 12 months.

We take a pragmatic, dynamic, and data driven approach to building and scaling an AI-native health company.

The machine exists.

The platform exists.

The studios are opening.

Now we need to fill them - by reaching the right people, telling a story worth their attention, and turning it into members who stay.

That is where you come in.

Do you want to do more than just run campaigns - and actually understand what you're marketing?

Do you have an eye for good content - video, photo, or text - and know how to tell a story that sticks?

Do you thrive in a small team with big ambitions?

Then this is for you.

You'll own how Tom Fit grows - from the first time someone sees us on their feed to the moment they walk into a studio and stay.

You'll get close to the product and to our members, feel first-hand what actually makes people train, and turn that into stories worth their attention - no empty buzzwords, real moments from real training.

You are equally at home writing a hook for a reel and optimizing performance through a data driven approach with a CAC dashboard: creative enough to make content people genuinely want to watch, and rigorous enough to know what it costs to win a member and how to bring that number down.

Above all, we are an AI-first organisation - and we want you to help us build it.

A core part of this role is automating our performance marketing process end to end with the latest AI tools, so a small team can produce more, test faster, and punch well above its weight.

What you'll do

• Social & content: own the content calendar and produce reels, posts, and stories that build the Tom Fit brand and community across our channels.
• Growth across the funnel: plan and run both organic and paid campaigns - from awareness to booked sessions - across Meta, Google, and emerging channels.
• Performance & optimisation: track and optimise CAC with a data driven approach, reach, and conversion; run experiments and double down on what works.
• Community: grow and nurture our community online and around the studios, turning members into advocates.
• Lifecycle & retention: support the journey beyond acquisition - onboarding, engagement, and retention - so members keep training and stay with us.
• Automate with AI and leverage the latest tools: help make Tom Fit a truly AI-first marketing organisation by automating the performance marketing process - content production, campaign management, and reporting - with the latest AI tools and agents.
• A few things we'll need from you
• Hands-on growth or performance marketing experience with results you can walk us through - ideally in a health, fitness, consumer, subscription, or D2C context.
• Proven skill in creating content that performs: you can concept, script, and ship reels and social posts, not just brief them out.
• Fluency with paid channels (Meta, Google) and a genuinely data-driven approach to CAC, funnel, and conversion.
• A solid understanding of the latest AI tools and accelerators in the marketing domain - and genuine excitement about using them to automate and scale how marketing runs.
• Generally we work on-site in Zürich Stettbach.

This is an on-site role because the product is physical: you will see members train, work in the studio, and iterate with the team in the room.

• Excellent spoken and written German and English.

What we offer

• An inspiring mission – we want to bring physical health to everyone
• The opportunity to own a core product layer end-to-end
• Short paths - no layers of process between an idea and something real people train with.
• Entrepreneurial spirit and a culture of trust
• Competitive compensation
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