ppTomplay is a leading innovator in the digital music industry, offering interactive sheet music for musicians of all levels. With a mission to transform the way people learn and enjoy playing music, we combine technology with creativity to deliver exceptional user experiences. /ppThe Tomplay app is used by more than 2M musicians in 157 countries. The company has entered into distribution partnerships with Yamaha and Kawai, the world's largest instrument manufacturers, as well as key licensing agreements with dozens of publishers, positioning Tomplay's platform as the leader in interactive music learning. /ph3Tasks /h3pTomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA/Paid media, influencer marketing, SEO, ASO, and other relevant channels. /ppYour mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS, and drive Tomplay’s overall acquisition performance. /ppYour responsibilities include: /ppPaid Acquisition: /pulliDevelop, execute, and manage data-driven, conversion-focused paid advertising campaigns across platforms — particularly Meta, Apple Search Ads, and other relevant networks — with strong focus on measurement, attribution, and continuous optimization. /liliProduce, edit, and deliver high-quality ad creatives (videos, images and other formats) ensuring they meet the highest quality standards and align with brand guidelines. The creatives will be adapted to Tomplay’s diverse target groups and cover all main personas and expectations around learning/practicing/performing music at different skill levels and for various instruments. /liliLeverage cost-efficient solutions such as creators, user-generated content (UGC), and AI tools to generate high-performing, qualitative creatives for acquisition campaigns, continuously testing and optimising them. /liliManage the advertising budget effectively, leveraging data, measurement, and attribution insights to optimise spend, maximise ROI, and drive overall performance outcomes. /liliOversee the localisation of all ads into 10+ languages, ensuring cultural relevance and high-quality translations for international markets. /li /ulpInfluencer Outreach: /pulliIdentify, onboard, and manage influencers, content creators, and online educators to drive user acquisition and revenue growth. /liliBuild long-term partnerships with key influencers, teachers, and communities (e.g., online music schools, instrument instructors, niche learning networks). /liliTrack and analyse influencer and community campaigns performance to optimise for conversion and ROI. /li /ulpSEO/ASO-Driven Acquisition: /pulliResearch keywords and topics to identify growth opportunities and craft SEO-optimized, audience-relevant content that drives organic acquisition across Tomplay’s website, YouTube, and generative AI (ChatGPT etc.) platforms. /liliMonitor and analyse performance using tools such as Google Search Console, Ahrefs, and Google Analytics, providing insights with strongactionable improvement plans /strong to enhance rankings and traffic quality. /liliDevelop and implement ASO (App Store Optimization) strategies to enhance visibility and conversion on the App Store and Google Play, including keyword optimization, creative testing, and metadata updates. /li /ulh3Requirements /h3ulliExtensive experience in managing performance-driven ad campaigns across Meta, Apple Search Ads, and Google Ads with a proven track record in ROAS optimization and in running and optimising successful acquisition and remarketing campaigns. /liliYou play a music instrument and can read music notation - this is essential to understand musician’s needs, create relevant ad content and address users preferences effectively. /liliAbility to produce and edit ad creatives and copies (texts, videos and images) independently, with strong attention to detail and brand consistency. Familiarity with creators/UGC and AI tools to produce high-quality, cost-efficient creatives is a strong plus. /liliExperience in SEO, including keyword research, content strategy, and performance tracking. /liliProficiency in analytics tools such as Google Analytics, Google Search Console, Looker, Ahrefs or similar. /liliFluency in English is required; knowledge of additional languages is highly desirable. /liliExcellent communication skills in English, both written and verbal. /li /ulh3Benefits /h3ulliRemote, full-time position with opportunities for professional growth within the company. /liliA strongdynamic and collaborative environment /strong in a fast-growing company where you’ll have a real impact from day one. /liliThe opportunity to help millions of musicians worldwide learn, practice, and perform music better every day. /li /ul /p #J-18808-Ljbffr
Remote Digital Acquisition Lead
