Creative Director (all genders)

tonies is the world’s largest interactive audio platform for children, with around 9.3 million Tonieboxes and 119 million Tonies sold. The award-winning, child-safe, wireless, and screen-free audio system has revolutionized independent play and learning for young children since its inception in 2013 by two fathers in Germany. Every second child now owns a Toniebox. The company is expanding internationally, with products available in over 28 countries across 4 continents, and has activated Tonieboxes in over 100 countries.tonies offers a range of more than 1,300 Tonies figurines to be placed on the Toniebox and around 4,400 digital titles via the mytonies library and app, including content from major licensing partners such as Disney, Warner Bros., NBC Universal, and others. The platform boasts an average playtime of approximately 270 minutes per week, making it a beloved daily companion for children. With over 560 employees, tonies achieved a group revenue of €481 million in fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE). Joining our team means contributing to an inspiring mission to create innovative, meaningful experiences for children worldwide, shaping the future of play, learning, and imagination.You as part of tonies :We seek a talented leader and creative strategist to inspire and oversee impactful work across all platforms. The role involves building a network of external partners and ensuring cohesive, high-quality outputs aligned with consumer insights and business goals. If you excel at leading creatively with strategic purpose, we want to hear from you!Your tasks and responsibilities will include :Developing and implementing a design strategy aligned with company goals, overseeing high-impact creative concepts across digital, social, print, packaging, and retail touchpoints.Building and integrating a global network of creative partners, ensuring seamless processes for efficient, high-quality execution.Directing the creation of world-class assets, providing hands-on feedback to ensure all outputs are on-brand, strategic, and impactful.Collaborating with cross-functional teams and managing end-to-end project execution, ensuring timely, budget-conscious delivery with excellence.What we are looking for :Location: Candidates must be currently based in London (UK), Paris (France), the US East Coast, or Düsseldorf (Germany).Experience: 12+ years in creative leadership, with at least 5+ years managing graphic design, video, and copywriting teams, as well as key stakeholders.Background: Strong experience in both advertising agencies and in-house creative roles.Portfolio: Proven track record of innovative campaigns across NA/EU markets, including retail packaging design and social videos, especially within FMCG (family products preferred).Skills & Approach: Hands-on mindset, ability to build processes and teams, managing global contractors, and delivering high-quality assets. Knowledge of content production, tools, workflows, and effective communication across teams and seniority levels. A strategic visionary with strong business acumen, capable of aligning creative work with company strategy while excelling in tactical execution.Why tonies?Benefits vary by location; the details below apply to our Germany-based roles.Global Teamwork: Collaborate across departments and countries to bring the Toniebox into every child\’s room worldwide.Come as you are: Embrace a flexible dress code and inclusive environment to perform your best.Mobility: Choose from options like a Deutschlandticket, office parking contributions, leasing bicycle, or remote work subsidy.Enhanced Security: Subsidies for pension plans, occupational pensions, and disability insurance.Rest & Time Off: 30 days of paid leave plus special days off; after one year, up to 10 unpaid \’toniecation days\‘.Continuous Learning: Internal and external training opportunities with a personal learning budget.Language & Relaxation: Access to Babbel and Calm apps for language learning and relaxation.Discounts: Attractive discounts on tonies products.Good to know :We are committed to supporting inclusion and diversity, celebrating colleagues’ abilities, ethnicities, faith, and gender. Everyone is welcome and supported in their development at all stages with us. #J-18808-Ljbffr