Commercial Insights Analyst DACH

Commercial Insights Analyst DACH at Tonies.

About the role In this pivotal role, you will act as the analytical backbone for the Strategy and Business Operations team focused on the DACH region, which encompasses Germany, Austria, and Switzerland.

Your primary responsibility will be to convert sales data into meaningful insights that can enhance trading strategies across various channels.

By supporting strategic market decisions, you will play a crucial part in driving the company's growth in both wholesale and digital commerce.

Key facts Location: Düsseldorf Engagement: Full-time Team: Strategy and Business Operations DACH

What you'll do

• Conduct in-depth analyses of channel and account performance by utilizing sell-out data, including evaluating pricing strategies, and offer actionable commercial recommendations based on your findings.
• Create and maintain a standardized framework to assess the success of promotional activities and their return on investment (ROI), which will inform decisions on whether to scale or discontinue specific initiatives.
• Measure and quantify the effects of various business changes, such as updates to website user experience or modifications at the point of sale, on overall sales performance.
• Collaborate in joint business planning efforts, assist in budgeting processes, and contribute to the preparation of annual negotiations with key retail accounts.
• Generate comprehensive reports that summarize findings and insights, ensuring that they are easily understood by sales teams, key account managers, and finance departments.
• Monitor market trends and competitor activities to provide insights that can influence strategic decisions and enhance competitive positioning.
• Work closely with cross-functional teams to ensure alignment on business objectives and to share insights that drive performance improvements.
• Participate in the development of new analytical tools and dashboards that will facilitate better decision-making across the organization.

Requirements

• A minimum of 2 to 4 years of relevant professional experience in fields such as commercial analytics, sales controlling, or e-commerce analytics.
• A solid understanding of key retail and consumer goods metrics, including sell-out figures, profit margins, price elasticity, and promotional ROI.
• Advanced skills in SQL, Tableau, and Excel are essential for structuring, analyzing, and reporting on large datasets effectively.
• Strong ability to distill complex data into clear, actionable narratives that can be easily communicated to various stakeholders, including sales and finance teams.
• Fluency in both German and English is required to facilitate effective communication within the team and with external partners.
• Nice to have
• Previous experience in defining data requirements for the creation of new dashboards would be advantageous.
• Familiarity with advanced data visualization techniques and tools beyond Tableau.
• Experience working in a fast-paced, dynamic environment, particularly within the consumer goods sector.

Skills & tools

• SQL
• Tableau
• Excel
• Data storytelling
• Sales forecasting
• Practical notes
• Employees enjoy a generous benefits package that includes 30 days of paid vacation, in addition to three extra holidays (Rosenmontag, Christmas Eve, and New Year's Eve).
• After completing one year of service, employees are eligible for 10 unpaid "toniecation" days to recharge.
• Mobility support options are available, including a Deutschlandticket for public transport, parking subsidies, bike leasing, or a remote work allowance to enhance work-life balance.
• Financial benefits include access to company pension schemes, disability insurance, and capital-forming benefits to support long-term financial health.
• Additional resources provided to employees include access to language learning through Babbel, meditation support via the Calm app, and exclusive discounts on Tonies products.

Tonies is dedicated to fostering an inclusive and diverse workplace, ensuring equal opportunities for all employees.

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