CRM Manager - Experimentation

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.

Why do we need to do that?

Because more than 1/3 of the food produced in the world is wasted.

And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss!

As the world’s largest food waste fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it.

But we’re more than an app: we are a certified B Corporation and our mission is to inspire and empower everyone to take action against food waste, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste.

We’re growing fast, with our community of 120 million users in 21 countries saving more than 500 million meals from going to waste.

We are incredibly proud of this, but there’s still a lot more we want to achieve.

Your role

We're looking for a Global CRM Manager -Experimentation to own the testing framework, rigor, and execution of CRM experiments across both B2C and B2B.

This is an execution-focused role — you'll design, run, and analyze experiments end-to-end, working closely with Campaigns and Lifecycle teams to decide what to test, execute it with statistical rigor, and turn results into scalable recommendations.

This role will be based in either Copenhagen or Berlin.

• What you'll build
• Experiment Design & Execution
• Own the end-to-end design of CRM experiments across B2C and B2B — hypothesis framing, variant design, audience/sample sizing, and success metrics
• Analysis & Insight
• Analyze experiment performance, apply statistical rigor to determine significance, and translate results into clear, actionable recommendations
• Identify experiments that should scale into always-on lifecycle journeys, in partnership with Lifecycle and Automation teams
• Maintain a repository of experiment results and learnings to prevent duplicated testing and build institutional knowledge over time
• Testing Framework & Standards
• Establish governance for how experiments are prioritized, approved, and run to avoid test collisions or conflicting results
• Governance & standards
• Partner with Marketing Analytics team on measurement approaches for complex or multi-touch experiments
• Proactively share experiment results and learnings across global and local teams — through reporting, readouts, or knowledge-sharing sessions — to build organization-wide awareness of what's been tested and what worked

What we're looking for

• 3-5 years experience designing and running CRM/marketing experiments, ideally across both B2C and B2B contexts
• Strong grasp of experimentation fundamentals — statistical significance, sample sizing, test design, common pitfalls
• Experience with Braze and/or SFMC, with enough platform fluency to design testable campaign variants
• Strong communication skills — able to translate statistical results into clear business recommendations for non-technical stakeholders
• Good to have
• Experience with Amplitude's experimentation platform specifically
• Experience with tools like Airtable for tracking, organizing, and surfacing experiment results
• Project management experience with tools like Asana
• What to expect
• 40% experiment design & execution
• 30% analysis & insight generation
• 20% framework, standards & governance
• 10% building awareness of results across the org

Our values

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care
• We offer
• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,200+ colleagues across 21 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY

• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• CELEBRATE & SOCIALISE
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P. R. I. D. E., People of Colour and Functionally Diverse Employee Resource Groups

A Movement for Everyone We want to inspire and empower everyone to fight food waste together.

With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way.

We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.

If you need reasonable accommodation at any point in the application or interview process, please let us know.

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