Company Description
TOPdesk is an international software company specializing in service management with 700 employees in 8 countries and 5,000 customers worldwide.
Virtual Events Manager (m/f/d)
About the role
You will build and own TOPdesk's global webinar and virtual events program – from the ground up. This is a rare opportunity to define strategy, set standards, and create a repeatable, scalable engine that generates pipeline, deepens customer relationships, and builds TOPdesk's presence globally.
Responsibilities
- Build the webinar program from the ground up.
- Define strategy, cadence, and formats for TOPdesk's global webinar and virtual events program.
- Design a tiered event model – from thought leadership webinars and product demos to partner sessions and customer spotlights.
- Create repeatable playbooks, templates, and processes for the wider marketing team to use and scale.
- Own the full event lifecycle: concept, promotion, production, follow‑up, and reporting.
- Drive pipeline and revenue impact.
- Collaborate with Demand Generation to align webinar programs with campaign priorities and pipeline goals.
- Partner with Commercial teams to ensure events support the buyer journey and hand off qualified attendees effectively.
- Build a consistent pre‑event and post‑event nurture motion in close coordination with Rev Ops.
- Track and report on pipeline contribution, influenced revenue, and attendee engagement metrics.
- Partner with Product Marketing to translate product launches, positioning, and competitive differentiators into compelling webinar content.
- Collaborate with Field Marketing on regional activation – adapting global programs for local markets and audiences.
- Support field teams in running virtual events that complement in‑person activities (roadshows, user groups, trade shows).
- Own the attendee experience; design engaging, high‑quality virtual event experiences – not just slide decks with a presenter.
- Ensure consistent brand experience across all digital events and virtual touchpoints.
- Gather attendee feedback and continuously improve the format, content, and production quality.
- Build measurement and optimisation into everything; establish clear KPIs and a reporting framework for the webinar program.
- Partner with Rev Ops to ensure event data flows cleanly into CRM and attribution models.
- Analyse attendance patterns, engagement rates, and conversion data to improve future performance.
- Share learnings and best practices across the marketing team.
What you will own
- Full ownership of TOPdesk's global webinar and virtual events program.
- Event calendar, format strategy, and content mix.
- Vendor relationships and platform management.
What success looks like (first 6–12 months)
- Clear global webinar strategy aligned with Demand Generation and Product Marketing priorities.
- The first series of webinars launched with a repeatable format and a growing audience.
- Program visibly contributing to pipeline and commercial goals.
- Cross‑functional partners actively involved and see the webinar program as a channel to invest in.
- A content library of on‑demand recordings built and repurposed across marketing channels.
Qualifications
- Proven experience building or scaling a B2B webinar or virtual events program in a SaaS environment.
- Strong project management skills with the ability to manage multiple events in parallel across different markets.
- Experience working closely with Demand Generation, Product Marketing, and Sales teams.
- Hands‑on experience with webinar and virtual event platforms (ON24).
- Comfort with marketing data – setting up reporting, interpreting results, and using them to inform decisions.
- Excellent communication and stakeholder management skills.
- Bias for action and a builder's mindset – you do not wait for perfect conditions to get started.
Nice to have
- Experience with ITSM, enterprise software, or a technical B2B audience.
- Familiarity with Salesforce or HubSpot for campaign tracking and pipeline reporting.
- Experience managing or collaborating with external agencies or production vendors.
- Multi‑region or global marketing experience.
Benefits
- Permanent employment contract.
- Option to work up to 50% remotely.
- Holiday bonus, special payments, monthly tax‑free benefits in the form of a Mastercard, corporate benefits.
- Full‑time and part‑time positions, flexible working hours.
- 30 days of annual leave.
- Comprehensive onboarding program and structured training with a dedicated buddy.
- Flexible parental leave arrangements, family‑friendly leadership, support for caregiving responsibilities.
- Informal “du” culture, open and collaborative work environment in an international setting.
- Individual training opportunities, language learning platform Babbel, and e‑learning platform Udemy.
- OpenUp, Wellhub, and in‑office massages.
- Free parking, bicycle parking, bike leasing, and a public transport ticket.
Equal Opportunity
- We welcome applications from all interested parties, regardless of their ethnic and social background, age, religion, gender, disability, and sexual orientation or identity.
