Company Description TOPdesk is an international software company specializing in service management with 700 employees in 8 countries and 5,000 customers worldwide. Virtual Events Manager (m/f/d) About the role You will build and own TOPdesk's global webinar and virtual events program – from the ground up. This is a rare opportunity to define strategy, set standards, and create a repeatable, scalable engine that generates pipeline, deepens customer relationships, and builds TOPdesk's presence globally. Responsibilities Build the webinar program from the ground up. Define strategy, cadence, and formats for TOPdesk's global webinar and virtual events program. Design a tiered event model – from thought leadership webinars and product demos to partner sessions and customer spotlights. Create repeatable playbooks, templates, and processes for the wider marketing team to use and scale. Own the full event lifecycle: concept, promotion, production, follow‑up, and reporting. Drive pipeline and revenue impact. Collaborate with Demand Generation to align webinar programs with campaign priorities and pipeline goals. Partner with Commercial teams to ensure events support the buyer journey and hand off qualified attendees effectively. Build a consistent pre‑event and post‑event nurture motion in close coordination with Rev Ops. Track and report on pipeline contribution, influenced revenue, and attendee engagement metrics. Partner with Product Marketing to translate product launches, positioning, and competitive differentiators into compelling webinar content. Collaborate with Field Marketing on regional activation – adapting global programs for local markets and audiences. Support field teams in running virtual events that complement in‑person activities (roadshows, user groups, trade shows). Own the attendee experience; design engaging, high‑quality virtual event experiences – not just slide decks with a presenter. Ensure consistent brand experience across all digital events and virtual touchpoints. Gather attendee feedback and continuously improve the format, content, and production quality. Build measurement and optimisation into everything; establish clear KPIs and a reporting framework for the webinar program. Partner with Rev Ops to ensure event data flows cleanly into CRM and attribution models. Analyse attendance patterns, engagement rates, and conversion data to improve future performance. Share learnings and best practices across the marketing team. What you will own Full ownership of TOPdesk's global webinar and virtual events program. Event calendar, format strategy, and content mix. Vendor relationships and platform management. What success looks like (first 6–12 months) Clear global webinar strategy aligned with Demand Generation and Product Marketing priorities. The first series of webinars launched with a repeatable format and a growing audience. Program visibly contributing to pipeline and commercial goals. Cross‑functional partners actively involved and see the webinar program as a channel to invest in. A content library of on‑demand recordings built and repurposed across marketing channels. Qualifications Proven experience building or scaling a B2B webinar or virtual events program in a SaaS environment. Strong project management skills with the ability to manage multiple events in parallel across different markets. Experience working closely with Demand Generation, Product Marketing, and Sales teams. Hands‑on experience with webinar and virtual event platforms (ON24). Comfort with marketing data – setting up reporting, interpreting results, and using them to inform decisions. Excellent communication and stakeholder management skills. Bias for action and a builder's mindset – you do not wait for perfect conditions to get started. Nice to have Experience with ITSM, enterprise software, or a technical B2B audience. Familiarity with Salesforce or HubSpot for campaign tracking and pipeline reporting. Experience managing or collaborating with external agencies or production vendors. Multi‑region or global marketing experience. Benefits Permanent employment contract. Option to work up to 50% remotely. Holiday bonus, special payments, monthly tax‑free benefits in the form of a Mastercard, corporate benefits. Full‑time and part‑time positions, flexible working hours. 30 days of annual leave. Comprehensive onboarding program and structured training with a dedicated buddy. Flexible parental leave arrangements, family‑friendly leadership, support for caregiving responsibilities. Informal “du” culture, open and collaborative work environment in an international setting. Individual training opportunities, language learning platform Babbel, and e‑learning platform Udemy. OpenUp, Wellhub, and in‑office massages. Free parking, bicycle parking, bike leasing, and a public transport ticket. Equal Opportunity We welcome applications from all interested parties, regardless of their ethnic and social background, age, religion, gender, disability, and sexual orientation or identity. #J-18808-Ljbffr
