About TMEIC Europe
TMEIC drives industry around the world through a comprehensive offering of unique systems solutions including variable frequency drives, motors, generators, flywheels, photovoltaic inverters, BESS inverters and advanced automation systems for a wide range of industrial and energy applications. TMEIC was established in 2003 through the integration of the industrial systems divisions of Toshiba Corporation and Mitsubishi Electric Corporation.
General Role Description
Develop business cases for markets and applications that enable achievement of Mid-Range Plan (MRP) objectives
Role Accountabilities
- Assess the BUs’ capabilities, products, services, and technologies to determine their position relative to the competitors in their respective markets.
- Determine key wants and needs of the existing industries, markets, market segments and monitor industry and macro-economic trends to assess how these factors might change over time
- Ensure new products and upgrades meet client needs, in collaboration with BUs’ teams
- Develop and execute Go-To-Market strategy and collaborate with Marketing on product launch
- Identify and explore new areas of potential business / industries that might be of interest to the BUs
- Develop business cases for the BUs’ entry and participation in new markets, businesses, and industries in collaboration with BUs’ personnel
- Develop relationships with a network of purchase influencers within current and potential industries to position the company to identify new opportunities
- Provide input towards strategies for extending and establishing the Company’s brand into new markets, businesses and industries
- Proactively and positively promote and exemplify the Company brand to internal and external contacts and the general public
- Implement strategies to increase internal and external awareness and understanding of the BUs’ objectives and achievements via effective public relations and advertising in global and local media programs, in collaboration with the Global Marketing team
- Ensure the effective development, delivery, and distribution of print and electronic advertising, sales and marketing collateral, technical articles, newsletters, and related material for BUs’ products, systems, and services, in collaboration with Global Marketing and BUs’ teams
- Provide content to the Global Marketing team for the creation and execution of effective, high quality trade show activities in support of the strategic business plan
- Develop relationships within a network of internal, domestic and global company contacts to coordinate and influence securing the resources needed for implementing the BUs’ strategies
- Build and sustain productive relationships with company and Parent Company contacts to ensure timely and accurate communication of issues, concerns, and requests for assistance are acknowledged and subsequently addressed by Company and parent company.
- Report results as scheduled and requested to Company and parent company management, including, but not limited to, research, analysis, evaluation, and recommendations
General Employee Accountabilities
Minimum Qualifications
Preferred Qualifications
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Kontaktperson:
Toshiba EMEA HR Team