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- Aufgaben: Lead exciting multi-channel campaigns to engage travelers and enhance their experience.
- Arbeitgeber: Join Tourlane, a travel tech company revolutionizing personalized trips across Europe.
- Mitarbeitervorteile: Enjoy flexible work options, employee stock options, and a dog-friendly office.
- Warum dieser Job: Be part of a dynamic team that values creativity and innovation in the travel industry.
- Gewünschte Qualifikationen: Experience in CRM, A/B testing, and strong communication skills in English and German required.
- Andere Informationen: Work from abroad and participate in mindfulness classes for your well-being.
Das voraussichtliche Gehalt liegt zwischen 42000 - 84000 € pro Jahr.
EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US!
Welcome to Tourlane! We’re a travel tech company focused on providing fully personalized multi-stop trips to 35 destinations around the world and counting. With over 100 000 customers in the DACH region and France, we are on our way to becoming Europe’s leading travel company.
Our ambition is to revolutionize the travel industry and we’re currently looking for a CRM Manager to join our team. This role will be instrumental in our mission to create lasting connections with travelers by crafting personalized, multi-channel communication flows.
What will you do?
- Develop and execute multi-channel reengagement campaigns, enhancing customer engagement in the DACH region and France.
- Optimize campaign timing and messaging through A/B testing to boost click-through and engagement rates.
- Drive Double Opt-In (DOI) initiatives to expand our verified, GDPR-compliant customer base.
- Leverage CRM data for personalized, dynamic content across communications.
- Report on CRM KPIs and identify new opportunities for continuous improvement.
- Collaborate cross-functionally with marketing, data, and product teams to align on personalization and customer engagement strategies.
What will you need to be successful?
- Proven experience in CRM
- Hands-on experience with A/B testing and optimizing reactivation campaigns
- Proficiency in personalization, and segmentation, leveraging data to create tailored experiences
- Knowledge of customer engagement strategies
- Experience with CRM channels beyond email, e.g. Direct Mail, App, Whatsapp, sms
- Strong communication skills in English and German; French is a plus
- Tech-savviness and familiarity with CRM tools and platforms such as Braze and Salesforce
- You are highly analytical, decisive and you take ownership of outcomes
- You are driven, you thrive in fast-paced environment and are a team player
What we offer:
- We value your participation in Tourlane’s success and complement your cash compensation with a package of employee stock options (ESOP)
- Flexible working setup: You are welcome to take advantage of our lively Berlin office in a Hybrid setup.
- We share your passion for traveling: enjoy our generous work from abroad offering
- Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with Nilo.health
- We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
- Dog-friendly office: we can’t wait to meet your furry friend!
Sounds interesting? We are excited to get to know you!
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CRM Manager (f/m/x) Arbeitgeber: Tourlane GmbH
Kontaktperson:
Tourlane GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: CRM Manager (f/m/x)
✨Tip Number 1
Familiarize yourself with the latest trends in CRM and customer engagement strategies. This will not only help you understand the role better but also allow you to discuss innovative ideas during your interview.
✨Tip Number 2
Showcase your experience with A/B testing and campaign optimization by preparing specific examples of past successes. Be ready to explain how you used data to drive decisions and improve engagement rates.
✨Tip Number 3
Brush up on your knowledge of CRM tools like Braze and Salesforce. Being tech-savvy and demonstrating familiarity with these platforms can set you apart from other candidates.
✨Tip Number 4
Since the role requires strong communication skills in both English and German, practice articulating your thoughts clearly in both languages. This will help you feel more confident during the interview process.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: CRM Manager (f/m/x)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the CRM Manager position at Tourlane. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Highlight Relevant Experience: In your application, emphasize your proven experience in CRM and any hands-on experience with A/B testing and optimizing reactivation campaigns. Use specific examples to demonstrate your expertise.
Showcase Your Skills: Clearly outline your proficiency in personalization and segmentation, as well as your familiarity with CRM tools like Braze and Salesforce. Mention any relevant customer engagement strategies you have successfully implemented.
Tailor Your Application: Customize your CV and cover letter to reflect the language and values of Tourlane. Highlight your analytical skills, ability to thrive in a fast-paced environment, and your team player mentality to resonate with their company culture.
Wie du dich auf ein Vorstellungsgespräch bei Tourlane GmbH vorbereitest
✨Show Your CRM Expertise
Be prepared to discuss your previous experience with CRM systems. Highlight specific campaigns you've managed, especially those involving A/B testing and customer engagement strategies. This will demonstrate your hands-on knowledge and ability to drive results.
✨Emphasize Personalization Skills
Since the role focuses on crafting personalized communication flows, share examples of how you've used data to create tailored experiences. Discuss your approach to segmentation and how it has improved customer engagement in past roles.
✨Demonstrate Cross-Functional Collaboration
Talk about your experience working with different teams, such as marketing, data, and product. Provide examples of how you’ve collaborated to align on strategies that enhance customer engagement and personalization.
✨Prepare for Language Proficiency
As strong communication skills in English and German are required, be ready to showcase your language abilities. You might be asked to discuss your experience in both languages, so practice articulating your thoughts clearly in both.
