Product Marketer (m/f/d)

Recruiting Process

Your qualifications

Must haves:

• Project management skills: Ability to manage multiple stakeholders and deadlines.
• Technical understanding: Ability to grasp technical concepts and translate them into marketing value.
• Proactivity & Ownership: Take initiative and drive projects independently – owning not only actions, but also outcomes and measurable marketing results.
• Strategic thinking: Think beyond the immediate step and anticipate future needs.
• Copywriting: Ability to communicate the value of tracify’s features in the right tone of voice and for the right audience – transforming complex information into clear, engaging, and persuasive messages.
• Design sense: Good eye for UI, branding, and marketing material design.
• Fluency in German and English

Nice to haves:

• Experience in Software Product Marketing, B2B Marketing or SaaS Marketing
• Familiarity with reporting dashboards or tools like Wordpress.
• Ability to thrive in fast-paced, dynamic and startup-like environments.

Description

Do you want to revolutionize the world of ad tracking with us? Welcome to Tracify! We are an up-and-coming start-up for software in e-commerce and lead generation, consisting of about 25 curious and motivated minds. We are looking for an all-in-one marketer who is either already a pro or is eager to become one. You will work directly with our CEO and build our marketing team. If you are ready to take on the challenge and take our marketing to the next level, we look forward to receiving your application!

Your responsibilities

• Slides & Presentations: Craft impactful sales enablement decks and presentations that inspire confidence – whether for internal stakeholders, client meetings, or high-profile talks.
• Vendor Management: Build and manage strong relationships with external partners, from advertorial providers to website service agencies and schema management specialists, ensuring seamless collaboration and results.
• Tech-to-Marketing Translation: Turn complex technical concepts into clear, compelling marketing narratives that resonate with diverse audiences.
• Event Management: Own the end-to-end planning and execution of events – from strategy and logistics to engagement and follow-up – creating memorable experiences that drive impact.
• Email Marketing: Design, launch, and optimize email campaigns that nurture leads, strengthen customer relationships, and accelerate the buyer journey.
• Co-Marketing: Partner with external organizations to develop joint initiatives such as case studies, testimonials, and campaigns that amplify reach and credibility.
• Account-Based Marketing (ABM): Lead ABM efforts by designing and executing personalized campaigns that engage and convert high-value accounts.
• Content Marketing: Create and distribute high-quality content across key channels to reinforce brand authority, generate demand, and engage target audiences.
• Launch Management: Drive successful product and feature launches across marketing touchpoints, ensuring consistent messaging and maximum visibility.
• Funnels & Website Optimization (Optional): Continuously refine marketing funnels and optimize the website to improve user experience and boost conversion rates.
• SOPs & Best Practices (Optional): Establish, document, and evolve marketing SOPs and best practices to enable scalability, efficiency, and long-term success.

Perks of working at Tracify

• Innovative environment: Work in an agile startup with flat hierarchies and plenty of room for your ideas.
• Impact: Take ownership from day one and directly shape the future of Tracify with your work.
• Team spirit: A motivated and supportive team that values collaboration and open communication.
• Development opportunities: Grow with us and become a marketing expert.
• Flexibility: Hybrid setup with flexible working hours – enjoy the comfort of remote work and the collaboration in our Munich office
• Free choice of equipment: Choose your preferred setup (Mac/Windows) – also for private use