Every day, tl transports more than 326,000 passengers - on 40 bus and metro lines implementing sustainable mobility solutions.
1,800 employees operate a fleet of road and rail vehicles running on a 260 km long network. Tomorrow's public transport lines will cover the densest areas of the conurbation and provide easy access to residential districts, employment hubs, shops and leisure facilities.
If you want to be a part of our development, we invite you to join us!
We are looking for our future:
Private Customer Market Manager (B2C)
Your responsibilities
In order to promote sustainable and attractive mobility, you participate in defining the modal shift strategy for the private customer market. In this capacity, you analyse the market, mobility behaviours and customer expectations to identify development opportunities.
According to the omnichannel distribution strategy in place and based on your analyses and recommendations, you design, deploy and manage the annual action plan aimed at sustainably increasing customer satisfaction, patronage and revenue.
You monitor campaigns and marketing actions through relevant performance indicators, analyse the results obtained and make the necessary recommendations to improve their effectiveness. You ensure the development of new products and services as well as lifecycle management.
You work closely with the various company departments, lead cross-functional projects and coordinate stakeholders to ensure the operational implementation of the marketing strategy.
As head of a multidisciplinary team, you support your colleagues in a spirit of collaborative work and foster a results-oriented culture.
Finally, you ensure rigorous monitoring of the customer segments under your responsibility and oversee the optimisation of allocated budgets.
Your profile
- You hold a university or HES degree (Bachelor or Master) specialising in marketing or economics - You have 5 to 7 years of proven experience in a market or segment manager role, gained within a service company or a communication agency - Comfortable with numbers and data, you possess strong skills in market analysis, campaign management and performance monitoring - You have proven experience in managing complex projects - Experience in B2C and/or B2B environments, as well as team management experience, are assets - Good knowledge of German is also an advantage - Finally, your collaborative spirit, diplomacy, sense of priorities and excellent interpersonal skills enable you to thrive in a complex environment and unite people around common goals
Our collaboration
Beyond the attractive benefits we can offer you (Our benefits - Lausanne Public Transport (t-l.ch) we are very attentive to providing you with a respectful working environment focusing on our values: professionalism, dynamism, willingness to progress and a sense of welcome.
If you share this vision then you will be in the right place.
Additional information
- Position between 80 to 100%, available from 1 October 2026 (or by agreement) - Workplace: Perrelet administrative centre, Renens. - Recruitment process: pre-selections and exchanges with HR until 7 August, on-site interviews (HR + manager) between 17 and 31 August, practical test early September. Probable end of recruitment: around 15 September - Application deadline: 17 July
jid3855f96aen jit0728aen jpiy26aen
1,800 employees operate a fleet of road and rail vehicles running on a 260 km long network. Tomorrow's public transport lines will cover the densest areas of the conurbation and provide easy access to residential districts, employment hubs, shops and leisure facilities.
If you want to be a part of our development, we invite you to join us!
We are looking for our future:
Private Customer Market Manager (B2C)
Your responsibilities
In order to promote sustainable and attractive mobility, you participate in defining the modal shift strategy for the private customer market. In this capacity, you analyse the market, mobility behaviours and customer expectations to identify development opportunities.
According to the omnichannel distribution strategy in place and based on your analyses and recommendations, you design, deploy and manage the annual action plan aimed at sustainably increasing customer satisfaction, patronage and revenue.
You monitor campaigns and marketing actions through relevant performance indicators, analyse the results obtained and make the necessary recommendations to improve their effectiveness. You ensure the development of new products and services as well as lifecycle management.
You work closely with the various company departments, lead cross-functional projects and coordinate stakeholders to ensure the operational implementation of the marketing strategy.
As head of a multidisciplinary team, you support your colleagues in a spirit of collaborative work and foster a results-oriented culture.
Finally, you ensure rigorous monitoring of the customer segments under your responsibility and oversee the optimisation of allocated budgets.
Your profile
- You hold a university or HES degree (Bachelor or Master) specialising in marketing or economics - You have 5 to 7 years of proven experience in a market or segment manager role, gained within a service company or a communication agency - Comfortable with numbers and data, you possess strong skills in market analysis, campaign management and performance monitoring - You have proven experience in managing complex projects - Experience in B2C and/or B2B environments, as well as team management experience, are assets - Good knowledge of German is also an advantage - Finally, your collaborative spirit, diplomacy, sense of priorities and excellent interpersonal skills enable you to thrive in a complex environment and unite people around common goals
Our collaboration
Beyond the attractive benefits we can offer you (Our benefits - Lausanne Public Transport (t-l.ch) we are very attentive to providing you with a respectful working environment focusing on our values: professionalism, dynamism, willingness to progress and a sense of welcome.
If you share this vision then you will be in the right place.
Additional information
- Position between 80 to 100%, available from 1 October 2026 (or by agreement) - Workplace: Perrelet administrative centre, Renens. - Recruitment process: pre-selections and exchanges with HR until 7 August, on-site interviews (HR + manager) between 17 and 31 August, practical test early September. Probable end of recruitment: around 15 September - Application deadline: 17 July
jid3855f96aen jit0728aen jpiy26aen
Private Customer Market Manager (B2C) Arbeitgeber: Transports publics de la région lausannoise
Les Transports publics lausannois offrent un environnement de travail dynamique et respectueux, où le professionnalisme et la volonté de progresser sont au cœur de notre culture d'entreprise. En tant que Responsable de marché clientèle privée, vous aurez l'opportunité de contribuer à des solutions de mobilité durable tout en bénéficiant d'avantages attractifs et d'un cadre propice à votre développement professionnel. Rejoignez-nous à Renens pour faire partie d'une équipe engagée dans l'amélioration continue de la satisfaction client et de l'efficacité opérationnelle.
Kontaktdaten:
Transports publics de la région lausannoise Recruiting-Team
