Manager, DACH Field Marketing

As Field Marketing Manager for DACH, you’ll be the regional marketing lead based in Berlin – owning and delivering integrated field marketing programs that build brand presence and fuel a high‑quality pipeline across the region.

What You’ll Do

• Execute a region‑specific field marketing strategy and execution plan for the DACH market that aligns with regional sales targets and company growth objectives.
• Plan, manage, and execute a portfolio of high‑impact initiatives: live and virtual events, trade shows/conferences (including key local partnerships such as the VDR and Handelsblatt forums), co‑branded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
• Partner with Sales leadership to identify target accounts/segments, design tailored field marketing strategies, and support pipeline acceleration.
• Collaborate closely with central marketing teams (Content, Digital, Creative, Product Marketing, Marketing Ops) to adapt global campaigns for the DACH market – including localized content, German‑language messaging, and assets.
• Define and implement best‑in‑class lead‑handoff processes and workflows in partnership with the local BDR, SDR, and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
• Use data and analytics to track performance against KPIs (with a heavy focus on driving volume and conversion from Sales Qualified Opportunities to Verified Opportunities), derive actionable insights, and continuously optimize investment across channels.
• Manage budgets, vendor and agency relationships, ensuring cost‑efficiency while delivering premium, high‑quality experiences and localized collateral.
• Champion creative, agile, high‑impact marketing execution within a fast‑paced environment, working closely with regional functions to maintain momentum.

What We’re Looking For:

• You hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is a plus.
• You bring 5+ years of hands‑on experience in field marketing, demand generation, or event marketing – ideally within B2B SaaS, travel/expense tech, or a high‑growth technology context.
• You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
• You are fully fluent in both written and spoken German and English.
• You excel in fast‑paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills.
• You thrive working cross‑functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go‑to‑market impact.
• You are analytical – comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.

Navan offers a comprehensive benefits program designed to support your well‑being, financial security, and life outside of work. Our benefits, thoughtfully tailored by country to meet local needs, include healthcare coverage, insurance offerings, and wellness resources for you and your family.

We support long‑term financial growth through retirement savings programs and opportunities to participate in our equity plans, so you can share in Navan’s success. To promote balance, we offer flexible time off, country‑specific holidays, and paid parental leave for all new parents. Additional benefits include connectivity and commuting support*, mental health resources, and exclusive travel‑related perks. Wherever you’re based, our benefits evolve with you.

Workplace Policy

Navan believes in the value of in‑person connections, whether that’s sitting down to have lunch with one another, taking a walking 1:1, or collaborating in a room together. The connections forged through face‑to‑face interactions improve company culture and drive business results. Navan invests in global office spaces – in the U.S., Europe, and Asia, among others – that feel welcoming. In‑office perks such as company‑provided lunches and happy hours create a strong team environment to help you do your best work. Our employees work from the office four days a week. Please expect this policy for all roles that are tied to an office.

Equal Opportunity

Navan is an equal opportunity employer. We make all employment decisions based solely on merit. We provide equal employment opportunity to all applicants and employees without discrimination on the bases of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We prohibit any such discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.

Accommodations

Navan complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Navan will reasonably accommodate qualified individuals with a disability in connection with applications for employment as required by law. If you need any assistance or accommodations due to a disability, you are welcome to email us at talent-accommodations@navan.com.

*Applies to select locations.