What Makes This Role Great
In this role, you will act as the strategic glue and regional architect for our brand across the DACH logistics landscape, directly influencing pipeline acceleration and shaping how top-tier shippers and carriers experience our solutions. You will have full ownership of the regional marketing budget and flagship trade shows, giving you a powerful platform to execute high-impact local campaigns and design premium, multi-sensory event experiences that drive real revenue growth.
Key Exciting Responsibilities
- Design and own the comprehensive annual marketing roadmap for the DACH region, ensuring localized strategies align with global business objectives while acting as a strategic consultant to the sales teams.
- Deploy sophisticated multi-channel campaigns and account-based marketing initiatives tailored to the specific business cultures, regulatory challenges, and logistics trends of the DACH region.
- Lead the end-to-end strategy, creative booth design, and execution for major industry trade shows like transport logistics in Munich and BVL Supply Chain CX in Berlin.
- Build strategic alliances with regional industry associations, specialized logistics media, PR agencies, and local influencers to maximize ecosystem engagement and brand visibility.
- Take full financial ownership of the DACH marketing budget, setting clear KPIs, tracking lead-to-opportunity conversion rates, and delivering detailed bi-weekly reports on spend versus pipeline generated.
Essential Skills & Experience
- 2+ years of experience in Field Marketing, Demand Generation, or Regional Marketing with a proven track record within German-speaking markets.
- Professional fluency in both German and English is mandatory for writing copy, leading meetings, and negotiating.
- Deep understanding of the Logistics, Supply Chain, or Transportation SaaS landscape.
- Demonstrated experience managing large-scale, high-complexity trade fairs from concept through to post-event ROI analysis.
- Proven ability to build close collaborative partnerships with Sales Leadership and turn marketing activity into closed-won revenue.
Bonus Points For
- Familiarity with the unique operational needs of both shippers and carriers.
- An innate, proactive drive to initiate projects and anticipate rapid market shifts.
