Public Relations Manager

Regular Berlin Marketing Other Job ID:5586

Update 2025-03-13

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

This newly created role offers a unique opportunity to shape and drive PR efforts in one of Europe’s key markets. You will work closely with the Head of PR, Europe to support regional PR initiatives and ensure aligned communications across the European team. Your focus will be on strategic media relations, brand storytelling, and trade events, with a strong emphasis on growing Trip.com’s media presence in Germany.

With your strong media network, you’ll drive brand awareness and engagement across both B2B and B2C markets, positioning Trip.com as a leading travel platform in Germany and across Europe.

In this Role, you’ll get to:

• Develop and execute PR strategies aligned with global and European frameworks, shaping Trip.com’s local narrative.
• Develop and maintain strong media relationships to secure high-impact coverage across key publications, while coordinating closely with our PR agency to enhance outreach and maximize exposure.
• Oversee Local PR campaigns, including content creation, media briefings, interviews, and press releases ensuring effective outreach to both B2B and B2C audiences.
• Support Regional PR campaigns, industry and media partnerships, and thought leadership initiatives.
• Support trade events and conferences across Europe, ensuring Trip.com maintains a strong industry presence.
• Identify and mitigate PR risks while ensuring brand protection.
• Support crisis communications and review public-facing content to manage reputational risks.

What you\’ll Need to Succeed:

• 6-8 years of experience in PR, Communications, or Journalism, with a strong focus on Germany and European markets.
• Proven track record of executing high-impact PR campaigns and securing top-tier media coverage.
• Established media network in Germany with strong industry relationships.
• Experience managing PR across multiple European markets is a plus.
• Native German speaker with professional-level English; additional European languages (French, Spanish, Italian) are a bonus.
• Exceptional writing and storytelling skills in German and English.
• Strategic thinker with expertise in brand positioning and media engagement.
• Familiarity with international media and on-the-ground PR experience in Germany (agency or in-house preferred).
• Experience in social media marketing and digital PR is an advantage.
• Ability to manage multiple priorities in a fast-paced environment.
• Willingness to travel occasionally as needed.

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it\’s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
• Internal transfer is encouraged, and global job rotation programs enable you to pursue a global career path and make a global impact.
• We provide learning opportunities to further your career in areas of leadership capability, soft skills, and professional expertise.
• We encourage flexible work arrangements.
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

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