Digital Marketing Specialist

We are seeking a skilled and driven Digital Marketing Specialist to devise effective strategies, manage campaigns, and drive brand awareness and lead generation. Analyze data, optimize performance, and stay updated with the latest digital marketing trends.

Roles and Duties of Digital Marketing Specialist

• Develop and execute comprehensive digital marketing strategies to achieve business objectives.
• Manage and oversee digital marketing campaigns across various platforms, including social media, email marketing, SEO, and PPC.
• Implement online marketing tactics to drive brand visibility, website traffic, and lead generation.
• Analyze campaign performance data and provide actionable insights for continuous optimization.
• Stay updated with industry trends, digital marketing best practices, and emerging technologies.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Monitor and manage digital marketing budgets effectively.

Minimum Qualifications for Digital Marketing Specialist

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Minimum 4+ years of experience in digital marketing roles, with a proven track record of successful campaigns.
• Strong knowledge of digital marketing channels, tools, and analytics.
• Proficiency in social media management, email marketing platforms, SEO, and PPC.
• Data-driven mindset with the ability to analyze and interpret performance metrics.
• Excellent communication and leadership skills to manage marketing initiatives effectively.

Preferred Skills for Digital Marketing Specialist

• Knowledge of SEO, Social Media Marketing, Marketing Trends
• Experience with Google Search Console and Google Analytics

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