About the job
This position is needed to drive revenue growth through data‑led and AI‑driven onboarding and activation campaigns. You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, in‑app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels customer activation and revenue growth.
Responsibilities
- Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
- Design and execute AI‑driven, data‑informed campaigns that customize engagement across the customer lifecycle.
- Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in‑app channels.
- Collaborate with campaign managers to ensure proper alignment and cross‑promotion within automated nurtures and broader growth initiatives.
- Study and activate high‑impact lifecycle moments to surface relevant upsell and promotional opportunities.
- Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
- Design and run experiments to test and refine onboarding and activation strategies.
- Collaborate with Analytics to build data‑driven programs using Twilio Segment and other tools.
- Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required qualifications
- 5+ years in growth marketing, with a focus on onboarding, cross‑sell, upsell, and program management in a SaaS environment.
- Comfortable using AI for execution across the campaign production process.
- Hands‑on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus.
- Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals.
- Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities.
- Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion.
- Strong data‑driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights.
- Ability to independently analyze data, surface insights, and identify actions.
- Skilled in managing complex, multi‑team projects with precision and clarity.
- Excellent communicator and collaborator across cross‑functional teams.
Desired qualifications
- Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference.
- Salesforce, SQL, Looker/Tableau experience.
- Technical background with ability to self‑serve analytics, understand KPIs and experiment reports.
- Past experience with Sendgrid or a similar subscription‑based platform is a good qualification.
Location
This role will be remote in the US, but is not eligible to be hired in CA, CT, IL, MA, MD, NJ, NY, OR, PA, RI, TX, VA, WA, or Washington DC.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately travel is anticipated to help you connect in‑person in a meaningful way.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Compensation
• The estimated pay ranges for this role are as follows:
- Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $96,640.00 – $120,800.00
- Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $102,240.00 – $127,800.00.
- Based in the San Francisco Bay area, California: $113,600.00 – $142,000.00.
- This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
The successful candidate’s starting salary will be determined based on permissible, non‑discriminatory factors such as skills, experience, and geographic location.
Equal Opportunity Statement
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E‑Verify program in certain locations, as required by law.
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