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- Aufgaben: Drive digital customer experience and manage product content strategy in eCommerce.
- Arbeitgeber: Join LAPP, a global leader in cable technology with a family-owned vibe.
- Mitarbeitervorteile: Enjoy flexible hours, remote work, social perks, and a healthy work-life balance.
- Warum dieser Job: Be part of a value-driven company with diverse tasks and opportunities for creativity.
- Gewünschte Qualifikationen: Degree in industrial engineering, business, marketing, or related fields; strong tech affinity required.
- Andere Informationen: Engage in sports activities and annual tournaments while enjoying direct public transport access.
Das voraussichtliche Gehalt liegt zwischen 42000 - 84000 € pro Jahr.
We are a company with more than 5,000 employees, that stand up for cable technology. With a consolidated annual turnover of 1.864 Mio. EUR in year 2021/22, 19 production sites and 41 sales companies worldwide, we are one of the leading providers. You are looking for a global acting technology company and a family owned business in one? Be a part of LAPP!
Your tasks
- You will derive business requirements for the "Best Digital Customer Experience" from the overarching corporate strategy and implement these together with Product Management and the Digital Unit in an eCommerce context in the national and international environment for our products.
- You drive the further development of the inbound product content strategy in the national and international environment. In doing so, you will identify with new topics and embed them in an editorial plan.
- You regularly plan, implement and manage new product content with our technical experts and ensure a future-proof product content creation process.
- You critically scrutinize content with regard to SEO/SEA and constantly optimize performance.
Your profile
- Completed studies in industrial engineering, business administration, marketing, communications or similar field.
- Affinity for modern technologies.
- Strong market understanding in the area of online trade/e-commerce or software service/digital services in the B2B environment.
- Very good organizational and coordination skills.
- Conversational German and English skills.
- Confident handling of the most common MS Office applications, knowledge in the use of modern collaboration tools (e.g. JIRA and Confluence) would be an advantage.
- Confident handling of content management systems, e.g. SmartEdit, Wordpress.
- Skills in the use of monitoring and reporting tools (e.g. Google Analytics, Econda).
Good reasons for LAPP
- Variety of tasks and responsibilities & plenty of scope for ideas.
- Value-based family business.
- Global player with flat hierarchies.
- Flexible working hours models & home Office.
- Work life balance due to the possibility to swap shifts.
- Social benefits and discounts such as job train ticket & private parcel acceptance.
- Personnel development, onboarding & individual support.
- Annual international soccer- & volleyball tournament.
- Public transport connection directly at station "Lapp Kabel".
- Sports- & health activities and healthy canteen.
- Consulting in social and care services.
Contact
U.I. Lapp GmbH · Schulze-Delitzsch-Street 25 · 70565 Stuttgart. We are happy to answer any questions you may have in advance.
Frank Uhlemann HR Business Partner +49711/7838-3020
Digital Product Content Manager Arbeitgeber: U.I. Lapp GmbH
Kontaktperson:
U.I. Lapp GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Digital Product Content Manager
✨Tip Number 1
Familiarize yourself with LAPP's product offerings and their digital customer experience strategy. Understanding their approach will help you align your insights and ideas during the interview.
✨Tip Number 2
Showcase your knowledge of SEO/SEA strategies and how they can enhance product content performance. Be prepared to discuss specific examples of how you've optimized content in previous roles.
✨Tip Number 3
Highlight your experience with content management systems like SmartEdit or WordPress. If you have any projects that demonstrate your skills, be ready to share them.
✨Tip Number 4
Demonstrate your organizational and coordination skills by discussing how you've managed multiple projects simultaneously. Provide examples of how you ensured timely delivery and quality in your work.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Digital Product Content Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Digital Product Content Manager position. Tailor your application to highlight relevant experiences that align with the tasks mentioned in the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in eCommerce, content management systems, and SEO/SEA strategies. Provide specific examples of how you've successfully managed product content or improved digital customer experiences in previous roles.
Showcase Your Skills: Demonstrate your organizational and coordination skills by mentioning any projects where you successfully collaborated with teams or managed multiple tasks. Also, mention your proficiency in tools like JIRA, Confluence, and Google Analytics.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for technology and your understanding of LAPP's values as a family-owned business. Explain why you are excited about the opportunity to contribute to their digital strategy and how your background makes you a perfect fit.
Wie du dich auf ein Vorstellungsgespräch bei U.I. Lapp GmbH vorbereitest
✨Verstehe die Unternehmensstrategie
Mach dich mit der Unternehmensstrategie von LAPP vertraut. Überlege, wie deine Rolle als Digital Product Content Manager zur Schaffung des 'Best Digital Customer Experience' beiträgt und sei bereit, konkrete Beispiele zu nennen.
✨Bereite dich auf SEO/SEA Fragen vor
Da die Optimierung von Inhalten hinsichtlich SEO/SEA ein wichtiger Teil der Stelle ist, solltest du dich auf Fragen zu diesen Themen vorbereiten. Zeige dein Wissen über aktuelle Trends und Best Practices in der digitalen Content-Strategie.
✨Demonstriere deine technischen Fähigkeiten
Sei bereit, deine Erfahrungen mit Content-Management-Systemen wie SmartEdit oder WordPress zu erläutern. Wenn du Kenntnisse in Tools wie Google Analytics oder JIRA hast, bringe diese ebenfalls zur Sprache.
✨Zeige deine Kommunikationsfähigkeiten
Da die Rolle eine enge Zusammenarbeit mit technischen Experten erfordert, ist es wichtig, deine Kommunikationsfähigkeiten zu demonstrieren. Bereite Beispiele vor, wie du erfolgreich mit verschiedenen Stakeholdern zusammengearbeitet hast.
