Trade Marketing Manager

• Collaborate closely with the headquarters Marketing team to localize and adapt global brand strategies and campaigns for the European market.
• Act as the key liaison between the European market and the headquarters Marketing team, ensuring effective communication and alignment on brand initiatives.
• Gather and analyze local market insights, customer feedback, and team needs, and provide timely and actionable feedback.
• Manage the localization of marketing materials, including digital content, product launches, and promotional campaigns.
• Plan and execute regional marketing activities, such as events, partnerships, and influence collaborations, to enhance brand visibility and engagement.
• Monitor and report on the performance of localized campaigns, providing insights and recommendations for optimization.
• Ensure all localized marketing efforts are consistent with the global brand voice and messaging.
• Develop and implement localized marketing strategies to promote UGREEN’s products across Europe, ensuring alignment with global brand guidelines.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in marketing, preferably within the NAS (Storage industry), Consumer Electronics or Computer IOT industry.
• Proven experience in West European markets, with a strong understanding of regional consumer behavior and market dynamics.
• Exceptional written and verbal communication skills in English. Proficiency in German, Dutch, French, or Spanish is a significant advantage.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and analytics.
• Creative thinker with a data-driven approach to decision-making.
• Ability to work independently and as part of a team in a hybrid work environment.
• Preferred Qualifications
• Fluency in one or more European languages (German, Dutch, French, Spanish).
• Experience with B2B and B2C marketing strategies.
• Familiarity with CRM and marketing automation tools.
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