Senior Media Manager - PepsiCo Park-ZAF

• Overview
• About Pepsi Co

Pepsi Co products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

Pepsi Co generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and Soda Stream.

Pepsi Co's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated.

Guiding Pepsi Co is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with Pepsi Co Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

For more information, visit www. pepsico. com.

Responsibilities

What we’re looking for

• Lead media transformation that drives significant strategic value and impact, rooted in E2E human connections and focused on audience-first within brand and portfolio planning.
• Facilitate cross functional collaboration between privacy office, legal, commercial, Ecomm & shopper teams to achieve e2e media strategy while remaining Pepsi Co compliant.
• Lead Personalisation at scale and consumer data to create better targeting and customised messages for better experiences through every touchpoint
• Embed Growth Navigator framework into media best practices
• Entrench BBI principles to enable media effectiveness
• Co-create best-in-class capabilities with agency partners that build Pepsi Co’s pull muscle across the media value chain and enable their best expertise.
• Integrate data, reporting and tech for agile data-driven marketing/personalization in service of our media ambitions, and reflective of the best the industry has to offer.
• Provide consistency & transparency in all deliverables & financials through standards, frameworks, and guardrails.
• Advance automated dashboarding and Real time optimisation.
• Unlock structured and incremental reinvestment opportunities through industry-leading media effectiveness and efficiency.
• Lead media strategy development across all Pepsi Co SA brands & key WECA brands
• Develop and maintain strategic partnerships with agencies to support strategic transformation and marketing initiatives.
• Manage Joint business planning with key platforms, channels and publishers in the market to unlock value and innovation
• Support the development of the AOP timetable, including the establishment of metrics for tracking campaign effectiveness and analysing return on investment (ROI).
• Lead content marketing and communication programme with digital & media team aligned to business development priorities.
• Monitor compliance of actual campaign results with planned indicators and approved brand strategies
• Development of a data strategy to increase the effectiveness of brand promotion in online channels.
• Develop media communication thought leadership to upskill marketing team.
• Develop, lead and coach SA media team.
• Build Media annual operating plans in line with brand plans and KPIs
• Evaluate, assess, and recommend the most effective media to satisfy marketing objectives & oversee the translation of these strategies into the final media recommendations/plans.
• Own A&M / media score-carding / reporting to BU and Regional teams.
• Media investment planning and allocation based on initiatives and projects approved by Director Marketing for implementation
• Manage agencies against the productivity and visibility targets and ensures a seamless digital media buying, planning and strategy across all categories.
• Partner with Insights to deliver MMM ROI and other digital media strategy relevant projects with Nielsen, Insights and Marketing teams.
• Develop and maintain long term relationships w/ internal and external stakeholders.
• Ensure that the audit / GCS process is properly implemented (be GCS compliant at all times)
• Ensure suppliers are selected as per the GCS process and execute their duties as expected of them.
• Ensure implementation and execution of processes in line with Internal Control guidelines (GCS)

Qualifications

• What will qualify you for the role
• 4 year tertiary qualification in the field of Marketing/ Commercial or Business
• 8 to 10 years in similar capacity within the Marketing and Communication industries, with at least 5 years in a Senior Management role
• Experience in managing media and digital for large scale advertiser to be able to advise on effective management of media plans.
• Strategic understanding of developing multi-media campaign mix and deciding on best spending levels on each medium/platform.
• Command over Media metrics for success including CPRP management. Reach frequency analysis for campaigns and media spend optimization models.
• Experienced in consumer first party data management with personalised targeting and direct marketing strategies
• Established relationships with key media stake holders including sales directors of platform owners
• Familiarity with the media digital media landscape, and exposure to global media platforms
• Understanding of media planning tools.
• Evidence of participation in ongoing professional development opportunities
• Recent hands-on experience managing agency partners, leading pitch processes, negotiating fees and SOW, overseeing agency reviews.
• Ability to present information concisely and accurately, with keen attention to detail
• Excellent communication & presentation skills
• Solution and result oriented; analytical thinker.
• Experience working with media agencies and publishers to run media campaigns at market level.
• Experience working with technical teams on media initiatives
• Managing web content and design, SEO, media relations, PR, and trade show schedules and deliverables.
• Developing an innovative brand strategy involving content marketing, industry events, and partner marketing to grow awareness and engagement.
• Guiding content marketing strategy and supported creation of innovative media content partnerships to amplify reach and drive customer engagement.
• Pepsi Co is an Equal Opportunity Employer in line with the Employment Equity Act
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