Consultant (2 years, home-based, remotely) Insights Analyst, Audience and Market Insights, PFP,[...]

Overview

UNICEF is a UN agency that works in over 190 countries to save children’s lives, defend their rights and help them reach their full potential from early childhood through adolescence.

Purpose of Assignment

This consultant role strengthens the Audience and Market Insights (AMI) Unit by providing reporting, supporting documentation and research summaries for an expanding number of markets and projects. The role focuses on five main areas:

• Corporate Sector Analyst & Media Trends – Audit analyst reports from credible global firms, leveraging AI to produce five corporate trend reports per year.
• Corporate Partnership Media Measurement Reports – Use UNICEF’s Talk Walker tool to measure the impact of corporate brand partnerships on media and social media for 4‑6 partnerships per year.
• UNICEF Audience‑Relevant Thematics – Produce 5‑7 secondary research reports on high‑value, hard‑to‑reach or mass audiences each year.
• UNICEF Partner Research Support – Provide analysis, report building or data processing for 1‑2 additional research projects per year.
• Scale Strategic Media Analytics Framework to Additional Markets – Scale a framework for 1‑2 markets per year that diagnoses media conversations in near real time.

Scope of Work

Under the supervision of the High Value Audience Market Research Manager, the consultant will:

• Produce secondary research reports from the media analysis vendor for the areas described above and support the AMI team in global and regional presentations.
• Generate corporate partnership measurement reports with Talk Walker, track data usage and identify opportunities for broader use across UNICEF.
• Assist in analysis and presentation creation for the areas above, delivering high‑quality, engaging insights to diverse stakeholders.
• Support the AMI team in workshops and sessions related to the identified work areas.
• Leverage collected information to support strategic discussions and decision making.
• Co‑coach and upskill interns on Talk Walker to provide support on key media analytics projects.

Deliverables

Monthly deliverables will be submitted throughout the contract period and payments processed at the end of each month upon supervisor acceptance. Deliverables are grouped into five main areas covering two years (Year 1: Dec 2025‑Nov 2026; Year 2: Dec 2026‑Nov 2027).

• Corporate Sector Trends Reports – Create five narrative‑led PPT reports per year.
• Corporate Partnership Media Measurement Reports – Measure 4‑6 partnerships per year and present findings to stakeholders (≈3 presentations per partnership).
• UNICEF Audience Relevant Thematics – Deliver 5‑7 narrative‑driven, non‑data‑literate audience reports per year.
• UNICEF Partner Research Support – Provide analysis, report building or data processing for 1‑2 research projects per year.
• Scale Strategic Media Analytics Framework – Scale the framework to 1‑2 markets per year, develop taxonomies and filters, and configure Talk Walker to collect agreed‑upon metrics.

Travel

The consultant will be expected to make two trips per year for planning and strategy sessions.

Qualifications

Education – Bachelor’s degree or higher in cultural studies, communications, media studies, marketing, political studies, fundraising, or development studies.

Experience – Minimum five years of secondary research experience, including media analysis and media analytics. Proven experience using media aggregators, especially Talk Walker. Strong data analysis and insight generation. Proficiency with Boolean search terms, measurement framework setup, desk research, literature reviews, partnerships, fundraising and sponsorship. Experience working in an international environment is desirable.

Language – Fluency in English. Knowledge of an additional UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

Values

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS) guide all work.

EEO

UNICEF is an equal‑opportunity, affirmative‐action employer that considers candidates without regard to race, color, national origin, sex, gender, gender identity, sexual orientation, age, disability, or any other protected status. UNICEF is committed to hiring and supporting a workforce that reflects the diversity of the children, families and communities it serves.