Auf einen Blick
- Aufgaben: Join UNICEF as a Fundraising Specialist to enhance digital fundraising through personalization and experimentation.
- Arbeitgeber: UNICEF is a global leader dedicated to saving children's lives and promoting their rights.
- Mitarbeitervorteile: Work in Geneva, gain international experience, and contribute to meaningful social impact.
- Warum dieser Job: Make a difference by optimizing fundraising strategies and collaborating with diverse teams.
- Gewünschte Qualifikationen: Advanced degree in marketing or related field; 5+ years in digital campaigns and fundraising required.
- Andere Informationen: Fluency in English is essential; knowledge of other UN languages is a plus.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.
UNICEF seeks a Fundraising Specialist (Personalization & Experimentation) to work with the Private Fundraising and Partnerships (PFP) in Geneva to provide support to teams across UNICEF.
The main purpose of the job is to support markets with experimentation & testing, audience personalization, CRO, and audience-centricity campaigns.
To achieve these results, the professional will support four geographical squads (Central 1, Central 2, Aurora, Sunrise) to ensure Optimizely tool implementation (new global giving CRO platform) and correct application of the personalization strategy across 25 new markets that were onboarded this year. The goal is to increase their digital fundraising activities and maximize results, providing additional capacity and capability by ensuring the squads have correct test and learn measurement framework across the whole year for both cash and pledge campaigns. The incumbent will provide technical fundraising expertise and guidance on optimizing personalization experiences and testing to maximize revenue.
How can you make a difference?
Personalization Strategy and Roadmap:
- Develop and implement a personalization strategy that aligns with UNICEF’s audience-centric strategic business objectives.
- Create a long-term roadmap for personalization initiatives, identifying opportunities and prioritizing projects.
- Collaborate with stakeholders across the organization to ensure the personalization strategy is aligned and supported.
Experimentation and A/B Testing:
- Design and execute A/B tests and other experiments to optimize the website, mobile app, and digital experiences.
- Analyze test results, interpret data, and provide recommendations to drive continuous improvement.
- Establish a culture of experimentation and data-driven decision-making.
Personalization Engine Management:
- Oversee the selection, implementation, and maintenance of personalization platforms and technologies.
- Ensure the personalization engine is configured and optimized to deliver personalized experiences.
- Manage and coordinate with the technical team responsible for integrating and maintaining the personalization platform.
Content and Experience Personalization:
- Work with content, marketing, and product teams to identify personalization opportunities and implement targeted experiences.
- Develop and manage personalized content, offers, and recommendations for various customer segments and touchpoints.
- Ensure personalized experiences are consistent across channels and devices.
Customer Segmentation and Targeting:
- Analyze customer data, behavior, and preferences to create detailed customer segments.
- Develop targeting strategies to deliver personalized experiences to specific customer groups.
- Collaborate with data and analytics teams to leverage customer insights for effective personalization.
Cross-Functional Collaboration:
- Facilitate knowledge sharing and best practices across the organization to drive continuous improvement.
- Provide training and support to team members on personalization techniques and tools.
- Identify opportunities to enhance the personalization program and implement innovative solutions.
- Continuously test, learn and iterate to improve the effectiveness of personalization efforts.
Deliverables:
- Deliver a comprehensive personalization strategy and 2-year roadmap document, including specific goals, initiatives, and KPIs.
- Achieve buy-in and alignment from key stakeholders on the personalization strategy.
- Execute a minimum of 12 A/B tests or experiments per year per market, with a 75% success rate (defined as statistically significant lift in key metrics).
- Demonstrate an average of 5-10% improvement in key business metrics (e.g., conversion rate, revenue per visitor, cash to pledge ratio) through successful experiments.
- Achieve a 15% increase in engagement and conversion rates for personalized experiences compared to non-personalized ones.
- Deliver personalized experiences to at least 50% of the website/app traffic within the first 12 months.
- Develop and maintain a comprehensive customer segmentation model, with at least 10 distinct segments.
- Demonstrate a 20% increase in customer lifetime value for targeted and personalized segments within the first 12 months.
- Demonstrate a 10% year-over-year improvement in the overall effectiveness of the personalization program.
Estimated duration of the contract:
- 364 days
Reporting to:
- The Fundraising Manager (Global Digital Data Insights)
Working Place:
- Geneva, Switzerland.
To qualify as a champion for every child you will have…
Education:
- An advanced University Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required. Any other additional training in a related field is an asset.
- Alternatively, a first-level University Degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
Experience:
- A minimum of five years of progressively responsible work experience in international digital campaigns, marketing, and digital fundraising areas, with a specific focus on areas such as digital acquisition, digital analytics, CRO, personalization and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management is required.
- Experience in the above in both agency and charity environments is an asset.
- Analytics and tracking, A/B testing, CRO, SEO, online paid media, web and donation forms development, UX, Optimizely platform is required.
- Experience with UN and UNICEF is an asset.
- Experience of Google Big Query and Salesforce, coding, content management systems, search engine marketing, marketing automation tools, and e-mail broadcasting tools is an asset.
- Developing country work experience and/or familiarity with emergency is an asset.
Language Requirements:
- Excellent communication skills (written and verbal) in English is required.
- Knowledge of Spanish and other official UN languages (Arabic, Chinese, French, Russian) is an asset.
For every Child, you demonstrate…
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training).
#J-18808-Ljbffr
Fund Raising Specialist (Personalization & Experimentation), P-3, TA (364 days), post # 131351,[...] Arbeitgeber: UNICEF

Kontaktperson:
UNICEF HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Fund Raising Specialist (Personalization & Experimentation), P-3, TA (364 days), post # 131351,[...]
✨Tip Number 1
Familiarize yourself with UNICEF's mission and values. Understanding their commitment to children's rights and how your role as a Fundraising Specialist aligns with this mission will help you articulate your passion during the interview.
✨Tip Number 2
Highlight your experience with A/B testing and digital fundraising strategies. Be prepared to discuss specific examples of how you've successfully implemented these techniques in previous roles, especially in international contexts.
✨Tip Number 3
Showcase your technical skills related to personalization platforms like Optimizely. If you have experience with analytics tools or coding, make sure to mention it, as this will demonstrate your ability to manage and optimize the personalization engine.
✨Tip Number 4
Prepare to discuss your collaborative experiences. UNICEF values cross-functional teamwork, so be ready to share how you've worked with diverse teams to achieve common goals, particularly in digital marketing and fundraising initiatives.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Fund Raising Specialist (Personalization & Experimentation), P-3, TA (364 days), post # 131351,[...]
Tipps für deine Bewerbung 🫡
Understand UNICEF's Mission: Before you start writing your application, take some time to understand UNICEF's mission and values. Highlight how your personal values align with their commitment to children's rights and welfare.
Tailor Your CV: Make sure your CV reflects your experience in digital fundraising, marketing, and analytics. Emphasize any relevant projects or roles that demonstrate your expertise in A/B testing, personalization, and customer segmentation.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate your passion for UNICEF's work and how your skills can contribute to their fundraising goals. Use specific examples from your past experiences to illustrate your capabilities in experimentation and audience-centric campaigns.
Showcase Relevant Skills: Highlight your proficiency with tools like Optimizely, Google Big Query, and Salesforce. Mention any experience you have with coding, content management systems, and digital analytics, as these are crucial for the role.
Wie du dich auf ein Vorstellungsgespräch bei UNICEF vorbereitest
✨Understand UNICEF's Mission
Before the interview, make sure you have a solid understanding of UNICEF's mission and values. Familiarize yourself with their work in over 190 countries and how they aim to save children's lives and defend their rights. This will help you align your answers with their core values during the interview.
✨Showcase Your Experience with Personalization
Be prepared to discuss your experience with personalization strategies and A/B testing. Highlight specific examples from your past roles where you successfully implemented these techniques to improve digital fundraising efforts. Use metrics to demonstrate your impact.
✨Demonstrate Cross-Functional Collaboration Skills
UNICEF emphasizes cross-functional collaboration. Be ready to share examples of how you've worked with different teams (like marketing, content, and analytics) to achieve common goals. Discuss how you facilitated knowledge sharing and best practices in your previous roles.
✨Prepare for Technical Questions
Since the role involves managing personalization platforms and tools like Optimizely, brush up on your technical knowledge. Be ready to answer questions about your experience with analytics, tracking, and any relevant tools you've used. Showing your technical expertise will be crucial.