ph3This is a full-time research associate position (100%), salaried in accordance with the university's guidelines. /h3 /brpThe chair of Prof. Dr. Reto Hofstetter offers a young, highly motivated environment with excellent infrastructure. You will have the freedom to pursue your own research agenda, the time to do it properly, and financial support for your projects, from data collection and participant incentives to conference travel. /p /brpWe encourage you to publish in top-tier journals (e.g., JCR, JMR) and support your development through continued training at international institutions (e.g., GSERM, University of Michigan, ESADE). Our projects run in cooperation with top international universities (e.g., Columbia or Stanford) and leading companies. Regular conference participation helps you build your own international network early on. /p /brpThe University of St.Gallen is among the leading business schools in Europe, with a large and active doctoral community. /p /brh3Your tasks /h3 /brul /brliConduct independent research at the intersection of consumer behavior, marketing and technology (e.g., (agentic) AI, AR/VR, Social Media) /li /brliApply and develop consumer behavior theory in the context of new technologies in marketing /li /brliConduct empirical research using online experiments/surveys (e.g., Qualtrics and Prolific) and conduct statistical data analyses using Python or R /li /brliPartner with leading Swiss and international companies in applied research projects at the intersection of technology and marketing /li /br /ul /brh3Your profile /h3 /brul /brliAn above-average degree in business administration, economics, psychology, computer science, data science, or related fields /li /brliStrong interest in scientific questions related to the fields of digital marketing and technology/AI in marketing /li /brliA high level of personal initiative and goal orientation /li /brliExcellent command of written and spoken English; knowledge of German is beneficial /li /brliProficiency in statistics and, ideally, basic coding skills in R/Python /li /brliExceptional analytical and conceptual abilities /li /br /ul /brp"A place where knowledge is created" - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'800 researchers, educators and professional staff. /p /p #J-18808-Ljbffr
PhD Position in Marketing Management and Consumer Behavior (m/f/d) in St. Gallen Arbeitgeber: Universität St.Gallen
Das ph3Am Institut für Produktions- und Supply Chain Management an der Universität St.Gallen bietet eine herausragende Arbeitsumgebung, die exzellente Forschung mit praktischen Anwendungen in der Industrie verbindet. Hier profitieren Sie von einem dynamischen Team, individueller Förderung im Promotionsprogramm und exzellenten Karriereperspektiven, die Ihnen den Weg zu verantwortungsvollen Positionen in der Industrie ebnen. Zudem genießen Sie die Vorzüge einer renommierten Institution in einer der attraktivsten Regionen Europas.
