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- Aufgaben: Lead innovative marketing strategies for Dafalgan OTC and drive growth in the Swiss market.
- Arbeitgeber: Join a dynamic team focused on enhancing brand presence and market positioning.
- Mitarbeitervorteile: Enjoy collaboration across departments and opportunities for creative problem-solving.
- Warum dieser Job: Be at the forefront of brand innovation and make a real impact in the healthcare sector.
- Gewünschte Qualifikationen: Degree in marketing or business, with experience in brand development and strong analytical skills.
- Andere Informationen: E-commerce experience is a plus; fluency in German and English required.
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
As Senior Brand Manager for our Dafalgan OTC range, you are responsible for the development and implementation of innovative marketing strategies. You will also be responsible for planning and implementing innovations in the Swiss market and be reporting to the Marketing Head. You will work closely with other departments to strengthen the company\’s brands and drive growth. Furthermore, you are responsible for identifying new market opportunities and developing creative solutions to strengthen market positioning.
Key Responsibilities and Major Duties
- Development and implementation of a marketing strategy that is aligned with the business objectives and strengthens the market position.
- Identify new trends, customer needs and market opportunities to enhance the company\’s ability to generate innovation.
- Collaboration with various departments, including product development, sales, and customer service in order to develop innovative approaches and ensure market success.
- Monitoring and analysis of marketing campaigns to maximize ROI and improve effectiveness.
- Continuous market and competitors’ analysis to identify new business opportunities and align marketing strategy.
- Development and implementation of innovation projects and programs, including the launch of new products or services.
- Work closely with the management team to drive strategic decisions and to contribute to the company\’s long-term growth strategy.
Competencies and Qualifications
- Completed studies in marketing, business administration or a related discipline
- Proven work experience with a focus on innovation and/or brand development
- Sound understanding of marketing strategies, market trends and digital marketing channels
- Strong analytical skills and the ability to make data driven decisions
- Creative thinking and the ability to develop innovative solutions
- High level of initiative, results orientation and team spirit
- Strong German and English skills
- E-commerce experience is a plus
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SENIOR BRAND MANAGER DAFALGAN OTC - M/W Arbeitgeber: UPSA
Kontaktperson:
UPSA HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: SENIOR BRAND MANAGER DAFALGAN OTC - M/W
✨Tip Number 1
Familiarize yourself with the latest trends in the OTC market, especially in Switzerland. Understanding the competitive landscape and consumer behavior will help you demonstrate your market knowledge during interviews.
✨Tip Number 2
Network with professionals in the pharmaceutical and marketing industries. Attend relevant events or webinars to connect with potential colleagues and learn more about innovative marketing strategies that could be beneficial for Dafalgan.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your analytical skills by showcasing how you measured ROI and adjusted strategies based on data-driven insights.
✨Tip Number 4
Stay updated on digital marketing channels and e-commerce trends, as these are increasingly important in brand management. Being able to speak knowledgeably about these topics will set you apart from other candidates.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: SENIOR BRAND MANAGER DAFALGAN OTC - M/W
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Brand Manager position. Highlight key responsibilities and required qualifications that resonate with your experience.
Tailor Your CV: Customize your CV to reflect your relevant experience in marketing, brand development, and innovation. Use specific examples that demonstrate your ability to drive growth and implement successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the market. Discuss how your skills align with the company's objectives and how you can contribute to their growth.
Highlight Analytical Skills: Emphasize your analytical skills in your application. Provide examples of how you've used data to make informed decisions and improve marketing effectiveness in previous roles.
Wie du dich auf ein Vorstellungsgespräch bei UPSA vorbereitest
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss your previous experiences in developing and implementing marketing strategies. Highlight specific examples where your strategies led to measurable results, especially in innovative projects.
✨Demonstrate Analytical Thinking
Since strong analytical skills are crucial for this role, come ready to share how you've used data to drive decisions in past positions. Discuss any tools or methodologies you employed to analyze market trends and campaign effectiveness.
✨Highlight Collaboration Experience
This position requires working closely with various departments. Prepare examples of successful cross-departmental collaborations you've been part of, emphasizing how these efforts contributed to brand growth and innovation.
✨Stay Updated on Market Trends
Research current trends in the OTC market and be ready to discuss them during your interview. Showing that you are knowledgeable about the industry will demonstrate your passion and commitment to the role.
