Senior Product Marketing Manager (f/m/d)

Upvest is on a mission to make investing as easy as spending money. The company empowers businesses to offer a wide range of investment products and the best experience in the field of capital market investment and retirement planning. Upvest’s Investment API is easy to integrate so that fintechs and enterprises alike can save resources and fully focus on their core business.

Upvest is one of the few fintechs in Europe that can provide its B2B clients with the full range of investment opportunities in the areas of principal broking business, proprietary trading, and safe custody business for traditional securities. The company was founded in 2017 by Martin Kassing. Its latest €100m fundraising round (Series C) was led by Hedosophia and Sapphire Ventures, with continued support from existing investors including Bessemer Venture Partners, BlackRock, Earlybird, HV Capital, Motive Ventures, and Notion Capital.

We currently employ 220+ people across Europe with our headquarters based in Berlin, Germany, and hubs in Tallinn, Estonia, and London, UK.

Team Mission

Our Marketing team ensures Upvest’s Investment API is widely recognised as the best on the market. We translate complex, regulated, and technical product features into crisp, differentiated messaging that excites clients and positions Upvest as the gold standard in investment infrastructure. We collaborate closely with Product, Sales, and Launch to drive growth, deliver high-impact campaigns, and build thought leadership.

Your Mission

As Senior Product Marketing Manager, you will own the go-to-market strategy for our product launches across Europe and the UK. You’ll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase our product in interactive and accessible ways. Your role will directly influence how enterprise clients, fintechs, and the wider market perceive Upvest, ensuring our differentiation in a competitive landscape.

This role offers you the opportunity to:

• Own Upvest’s product messaging and positioning to make complex product features clear, compelling, and client-focused.

• Own go-to-market comms plans for new product launches.

• Create impactful product marketing materials to support growth across different ICP segments.

• Drive product thought leadership initiatives and build Upvest’s product community through events.

• Translate market and client insights into actionable input for Product and Growth teams.

What you’ll bring

• 5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure.

• Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs.

• Experience driving GTM strategies for product launches at scale-ups.

• Strong collaboration skills with Product, Sales, and Marketing stakeholders.

• Background in finance or investments.

• Outcome-focused mindset: comfortable setting KPIs and measuring impact.

• Hands-on ownership combined with strategic thinking.

• Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike.

It’s great if you

• Have expertise with regulated products or multi-regional product market entry.

• Have experience building and scaling product communities.

• Are proactive in bringing the latest product marketing practices into your work.

• Are active in sharing knowledge both internally and externally.

Why Upvest?

• We're working on solving a hard problem: fixing the European securities financial infrastructure that empowers more people to be able to invest. You have the opportunity to contribute to this change.

• We invest in you. From access to a personal coach, development budget and plenty of opportunities to grow in your role.

• We take hiring seriously with a strong focus on keeping a high bar when interviewing (equally important is that we hire decent people, who are passionate about their craft and helping us achieve our shared mission).

• While we're not quite fully-remote, we are committed to being a flexible employer, as we understand you don't have to be in the office to do your best work.

• We live a culture of empowerment, trust (that we hire the best people and get out of their way) and openness (there's a greater advantage in sharing information than keeping it to ourselves).

Our values:

• Learn and grow. We aim high to shape our future. We give and request honest feedback knowing that we develop together. Progression over Perfection.

• Team first. We make it easy for others. We value our differences and are open to others' opinions. We win and celebrate together! Team over Egos.

• Own the outcome. Whether we win or we lose, we stand together. We are proactive and get the job done. Outcome over Process.

• Tell the story. We always start with the why. We share knowledge to empower others. Transparency over Complexity.

Upvest is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees