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Upway

DACH Head of Buying (B2B)

Berlin Vollzeit Kein Home Office möglich

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Join to apply for the DACH Head of Buying (B2B) role at Upway

Join Upway and lead our B2B sales into the next growth phase
About Upway
At Upway, we’re building the world’s leading marketplace for refurbished e-bikes.
In just three years, we’ve brought more than 50,000 e-bikes back to life and we’re just getting started.
Our mission: make electric mobility accessible to everyone and that includes businesses.
How? By professionally refurbishing the best e-bikes on the market, and offering them at scale combining premium quality, affordability, and sustainability.
Germany is already our #1 market.
Now we’re looking for a Head of Buying (B2B) to continue to grow and lead our sourcing efforts. Buying e-bikes is at the core of our business, and you will lead the team responsible for the B2B vertical and unlocking new growth opportunities with retailers, leasing providers, fleets, and more.
Your Mission
As Head of Buying (B2B) , you’ll take full ownership of our B2B sourcing strategy in Germany from building the first playbooks to growing a high-performing team and scaling our partnerships across the DACH region. Your responsibilities will include:

Developing and executing our B2B go-to-market strategy
Owning the full sales cycle – from lead generation to closing deals
Building and leading a powerful B2B sales team
Identifying and managing strategic partnerships (big retailers, manufacturers, leasing, fleet)
Negotiating contracts and deals, fighting hard to get the best conditions for Upway while maintaining longlasting relations with partners
Tracking and improving core KPIs: pipeline velocity, ROI , win rates, retention
Creating scalable processes, CRM flows, and sales operations
Working closely with our marketing, ops and product teams – locally and globally

What We’re Looking For
We\’re looking for someone with strong commercial instincts, entrepreneurial drive, and deep experience in B2B sales. You’re a builder, a closer, and a leader.
Ideally, you bring:

5+ years in B2B Buying, ideally in e-mobility, SaaS, logistics, or leasing
Experience leading teams or building sales structures from scratch
Strong negotiation skills and a consultative selling style
Analytical and data-driven mindset (CRM, KPIs, Funnel)
Fluency in both German (native) and English
A passion for sustainability, mobility, or circular economy

Don’t meet 100% of the criteria? That’s okay. If you\’re excited about the role and our mission, we’d still love to hear from you.
Why Join Us

High-impact role in our largest market, with full strategic and operational ownership
A mission that matters: reshaping mobility through sustainability and innovation
Fast-paced startup environment with real growth potential
Office in Berlin – Bohnsdorf
Competitive salary + equity package
Benefits like Corporate Benefits, phone allowance, DB ticket and regular offsites
Work with an international, ambitious, and collaborative team (Paris HQ, Berlin, Antwerp, LA, NYC, and more)

Ready to Ride?

Apply now via our platform or send your application (CV + short motivation) to Feel free to include links to past campaigns, growth results, or anything you\’re proud of.

We can’t wait to hear from you! Diversity at Upway We believe diverse teams build better companies. We encourage applications from people of all backgrounds, identities, and experiences. If you see yourself in this role – even if you don’t meet every point – please reach out.
Let’s make e-bikes the new normal. Join Upway.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

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