Marketing Manager (f/m/d)

Marketing Manager (f/m/d)

Department: Marketing

Employment Type: Full Time

Location: Berlin

Reporting To: General Manager, DACH

Description

About Upway

At Upway, we’re building the world’s leading marketplace for refurbished e-bikes. In just three years, we’ve brought more than 50,000 e-bikes back to life and we are just getting started. Our mission is to make electric mobility accessible to everyone. By sourcing and professionally refurbishing the best e-bikes on the market in combining premium quality, affordability, and sustainability, Germany has become our core market. As Marketing Manager at Upway, you’ll play a critical role in executing our marketing strategy, optimizing demand generation, and building a locally loved brand. With a 7-digit marketing budget to manage, you’ll lead campaigns across multiple channels from social media and influencer partnerships to calendar-driven promotions and special brand activations.

Your Mission

• Demand Generation: Own and execute the DACH marketing strategy, ensuring alignment with local objectives and managing a 7-digit budget to maximize ROI.
• Campaign Management: Plan, implement, and optimize seasonal and evergreen marketing campaigns that drive traffic, boost conversions, and capitalize on key calendar moments (e.g., Black Friday, holidays, back-to-school).
• Partnerships & Affiliates: Scope, negotiate, and manage strategic partnerships and affiliate programs, tracking performance to optimize ROI and scaling successful collaborations.
• SEO: Develop and implement SEO strategies, including keyword research, site optimization, and cross-functional collaboration, to improve rankings, drive qualified traffic, and enhance visibility.
• Social Media & Influencer Marketing: Oversee the strategy, execution, and analysis of social media and influencer initiatives to build awareness, trust, and engagement with target audiences.
• Brand Building & CRM: Define and strengthen Upway’s local brand positioning while ensuring global consistency, and manage CRM activations to personalize messaging, improve retention, and create targeted campaigns.

What We’re Looking For

• Experience: Strong academic background with 3+ years of marketing experience and proven success driving demand in consumer-focused environments.
• Mindset: Entrepreneurial, autonomous, and able to thrive in a fast-paced, high-growth environment with a hands-on approach balanced by strategic oversight.
• Problem-Solving: Creative and resourceful, able to adapt to local market nuances and stay ahead of emerging trends.
• Communication: Exceptional written and verbal communication skills with fluency in German and English.
• Location: Based in Berlin, with a hybrid working policy possible in the medium term.

Benefits

• Impact & Ownership: High-impact role in our largest market, with full strategic and operational responsibility.
• Purpose-Driven Mission: Be part of reshaping mobility through sustainability and innovation.
• Dynamic Environment: Thrive in a fast-paced startup setting with significant growth potential.
• Location: Office in Berlin – Bohnsdorf.
• Competitive Package: Attractive salary plus equity participation.
• Perks & Benefits: Corporate Benefits program, phone allowance, Deutsche Bahn ticket, and regular team offsites.
• Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.

Ready to Ride?

• Apply now via our platform. Feel free to include links to past campaigns, growth results, or anything you’re proud of. Don’t meet 100% of the criteria? That’s okay. If you’re excited about the role and our mission, we’d still love to hear from you.

We believe diverse teams build better companies. We encourage applications from people of all backgrounds, identities, and experiences. If you see yourself in this role – even if you don’t meet every point – please reach out.

Let’s make e-bikes the new normal. Join Upway.