Performance Marketing Manager (all genders)

Performance Marketing Manager (all genders)

Berlin

The opportunity

We are looking for a passionate experienced Performance Marketing Manager (all genders) to oversee and optimize our digital marketing campaigns. You will play a key role in driving growth and performance through data-driven strategies, with a focus on acquisition and conversion (B2B lead gen). The ideal candidate has expertise in paid search, social media advertising, and display marketing, alongside strong analytical skills and a results-driven mindset.

Your responsibilities

• Campaign Management: Develop, execute, and optimize performance marketing campaigns across paid search, social media, display channels in several markets. Lead A/B testing and experiment with different ad creatives, messaging, and targeting strategies to maximize ROI.
• Analytics and Reporting: Analyze and interpret campaign data (CPL, CPC, CAC, CTR) to identify trends, insights, and opportunities for growth. Report on campaign performance to senior management and provide actionable recommendations for optimization.
• Budget Management: Manage and optimize advertising budgets across multiple channels to ensure cost-effective performance. Track spend and allocate budget to the highest-performing campaigns based on KPIs.
• Optimization: Continuously monitor and optimize campaigns to improve performance and meet key business objectives. Collaborate with cross-functional teams to ensure seamless execution of campaigns. Work closely with the marketing team to develop strategies that align with broader business goals. Stay updated on industry trends and best practices to maintain a competitive edge. Partner with creative and content teams to develop compelling ad creatives that resonate with target audiences. Collaborate with the analytics team to ensure accurate tracking and measurement of campaign performance.

What you need to succeed

• 3+ years of hands-on experience in performance marketing, digital advertising, or paid media management including media budget management.
• Strong proficiency with Google Ads, Meta Ads, LinkedIn Ads, and other performance marketing platforms.
• Expertise in analytics tools such as Google Analytics, Google Tag Manager, and conversion tracking platforms.
• Strong analytical skills in reporting with the ability to interpret data and make informed decisions.
• Experience with A/B testing and campaign optimization techniques.
• Knowledge of SEO, SEM, and conversion rate optimization (CRO) principles.
• Excellent communication skills, both written and verbal.
• Ability to work under pressure and manage multiple campaigns simultaneously.
• Fluent in English and any other languages such as German, Dutch, Spanish, Portuguese is a plus.
• Nice-to-haves: Knowledge of marketing automation tools (e.g., HubSpot), and certifications in Google Ads, Meta Blueprint, or other relevant marketing platforms.

Our offer to you

• Free Urban Sports Club L Pro Membership + Friends and Family Discount: Stay active with free membership, plus discounts for friends and family.
• Flexible Work Model: Enjoy a hybrid work setup, balancing on-site and remote work options to fit your lifestyle.
• Extended Remote Work Options: Work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU. You’ll also have the option to desk-swap at our other European offices.
• WorkOUT Life Balance: Take advantage of 30 days of paid vacation annually, plus two additional days for volunteering, flexible working hours, and complimentary access to our mental health provider Open U.
• Personal Development: Receive an annual budget of €1,000 for professional growth, with regular internal training sessions and weekly German and English language classes.
• Engaging Team Culture: Participate in regular team and company events along with wellness initiatives that help you stay productive, healthy, and engaged in a hybrid work environment.

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).

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