Brand Strategy Lead - GetYourGuide, Berlin

• Brand Strategy Lead - GetYourGuide, Berlin

Brand Strategy Lead - GetYourGuide, Berlin

Employer: GetYourGuide | Location: Berlin, Germany | Type: Full-time

The Brand Strategy Lead owns the quality, consistency and distinctiveness of the GetYourGuide brand, partnering closely with Analytics, Customer Insights, Product and Supply to keep the brand coherent globally and relevant locally.

The employer notes this is an individual contributor role rather than a people-management position: you will lead and own the brand frameworks, narrative and positioning rather than a team. Responsibilities include owning the brand framework, defining positioning across markets, and holding creative and product work to a consistent standard.

Good fit for: senior brand strategists from consumer marketing, agency planning or marketplace businesses who are comfortable influencing without direct authority and working from customer research and data.