DE Head of Marketing

Join to apply for the DE Head of Marketing role at VanEck EuropeThe Head of Marketing is a senior leadership role responsible for driving VanEck’s marketing strategy across Europe, ensuring strong brand positioning, effective client engagement, and alignment with business objectives. This individual will lead the European marketing function, overseeing a team and collaborating closely with Sales, Product Management, Portfolio Management, and Compliance to develop and execute multi-channel marketing initiatives. Based in Frankfurt, the Head of Marketing is expected to be in the office 5 days per week to foster close collaboration and alignment with colleagues and senior leadership.The ideal candidate will be a strategic and hands-on marketing leader with deep expertise in the investment industry, strong product knowledge (mutual funds, ETFs, and other investment vehicles), and the ability to tailor marketing strategies for institutional and intermediary audiences across multiple European markets.Essential Duties and Responsibilities:Strategic Leadership & Team ManagementMaintain, develop and implement a comprehensive marketing strategy to support VanEck’s growth across European markets, aligning marketing efforts with business objectives.Lead, mentor, and develop a team of marketing professionals, ensuring effective execution of campaigns and initiatives.Work closely with the Head of Product Management to ensure seamless coordination between marketing and product strategy.Oversee the marketing budget, ensuring efficient allocation of resources and ROI tracking.Brand Positioning & Market AwarenessEnhance and strengthen VanEck’s brand presence in Europe through thought leadership, content marketing, events, and digital strategies.Ensure consistency in branding and messaging across all channels and markets.Drive public relations (PR) and media engagement, serving as a spokesperson when needed.Develop and oversee multi-channel marketing campaigns (digital, social, print, video, and events) tailored to key client segments, including institutional investors, wealth managers, and financial advisors.Leverage data-driven insights to optimize content strategy, lead generation, and client engagement.Oversee the management and enhancement of VanEck’s European website and digital presence, ensuring high-quality content and seamless user experience.Lead go-to-market strategies for new fund launches, collaborating with Sales and Product teams to develop compelling messaging, collateral, and promotional strategies.Oversee the creation of sales materials, investor education content, and market insights, ensuring clarity and compliance.Partner with Sales to develop tools and campaigns that support client engagement and business development.Regulatory & Compliance AlignmentEnsure all marketing materials and communications adhere to regulatory requirements in European markets, coordinating with Compliance as needed.Stay abreast of industry regulations and market trends, adapting strategies accordingly.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.Supervisory ResponsibilitiesThis position will oversee and directly supervise a team of approximately 4 marketing professionals, providing leadership, guidance, and development to ensure successful execution of marketing initiatives.Qualifications10+ years of experience in investment marketing, asset management, or financial services, with deep expertise in ETFs, mutual funds, and cross-border distribution in Europe.Strong understanding of European regulatory frameworks, including UCITS and MiFID II.Proven ability to develop and execute strategic B2B marketing initiatives, particularly within institutional and intermediary channels.Strong leadership experience, with a track record of managing and mentoring teams.Expertise in digital marketing, CRM tools, and analytics-driven decision-making.Exceptional project management skills, with the ability to balance strategic oversight and hands-on execution.Excellent verbal and written communication skills in English; proficiency in Dutch and/or German is a plus.Bachelor’s degree required; Master’s degree in Business, Marketing, Finance, Economics, or a related field strongly preferred.CFA designation is desirable, though not required.Willingness to travel regularly between Amsterdam, Frankfurt, and other key European markets to support client and business initiatives.Seniority levelDirectorEmployment typeFull-timeJob functionMarketingIndustriesInvestment Management #J-18808-Ljbffr