About Altra
Altra isn’t just a shoe. It’s a promise. It all started when we hacked the typical running shoe, challenging industry convention by opening the toe box so your feet could splay naturally. Born from a passion for innovation and natural running, Altra designs footwear that helps runners move more naturally with the Altra Fit, allowing toes to spread for enhanced comfort, balance and strength. We aim to help you Stay Out There™ for more miles and more years. Be a part of our journey!
The Role
We’re looking for a versatile and highly creative Content Specialist to join the Altra EMEA Marketing team. This role serves as the team’s in‑house creative resource, combining graphic design, content creation and AI‑powered creative development to support marketing initiatives across the region. You will personally design, capture, edit and deliver content that brings the Altra brand to life across Europe. From adapting global campaign assets for regional needs to creating original content at events, athlete activations and product launches, you will play a critical role in helping the brand connect with consumers, customers and partners.
Key Responsibilities
- Localise global campaign assets for regional market requirements and adapt creative assets across multiple marketing channels and customer touchpoints.
- Design retail, digital and marketing collateral to support regional activation plans.
- Editing and repurposing existing content for different formats, audiences and channels.
- Creating creative asset variations for different marketing needs while ensuring all adapted content remains aligned with brand guidelines and creative standards.
- Managing and organising regional creative assets and content libraries.
- Developing original content that supports the needs of the EMEA marketing organisation, including photography, videography, product launches, campaigns, events and brand storytelling.
- Owning the complete production process from concept through capture, editing and final delivery.
- Building and maintaining a library of original EMEA content assets and identifying opportunities to maximise the value of content by repurposing assets across multiple channels and markets.
- Leveraging emerging AI technologies to enhance creative output and improve production efficiency, including using AI‑powered tools to accelerate image, design and video workflows.
- Exploring and implementing AI‑generated creative solutions where appropriate and acting as a champion for AI‑assisted creativity within the marketing team.
- Cross‑functional collaboration with marketing stakeholders across Retail, eCommerce, Social Media, Brand Marketing, Distributor Markets and Media to support content and creative requirements.
Skills For Success
- Essential experience in graphic design, content creation or creative production.
- Strong Adobe CreativeSuite skills, particularly Photoshop, Illustrator and InDesign.
- Advanced video editing capabilities using Adobe PremierePro or equivalent software.
- Strong photography and videography skills and an ability to independently shoot, edit and deliver final creative assets.
- Understanding of content creation best practices across digital channels.
- Experience using AI creative tools such as Adobe Firefly, Midjourney, Gemini, Runway or similar platforms.
- Experience managing multiple projects simultaneously with strong organisational skills and attention to detail.
- Ability to work effectively within a fast‑paced marketing environment.
- Willingness to travel within the EMEA region when required for shoots, events and community activations.
Desirable Experience
- Experience within the running, sports, outdoor or lifestyle industries.
- Motion graphics and animation experience.
- Experience creating retail and wholesale marketing content.
- Passion for running and endurance sports.
Who You Are
- A creative problem solver who enjoys turning ideas into compelling content.
- Equally comfortable designing graphics, filming content and editing video.
- Curious about emerging technologies and how they can improve the creative process.
- A hands‑on creator who enjoys making rather than managing.
- Highly organised and able to balance multiple projects and deadlines.
- Collaborative and comfortable working across different marketing functions.
- Adaptable and eager to learn new skills and technologies.
- Passionate about storytelling and bringing brands to life through great creative execution.
What’s In It For You
- Career ownership, enabling you to build your knowledge and experience across different brands and even different countries.
- A supportive feedback‑based culture where respect and integrity guide us in what we do.
- Tailored training from a thorough induction to ongoing online and face‑to‑face training, helping you grow professionally and personally.
- An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.
- On‑site gym offering health and well‑being initiatives.
- Subsidised canteen as well as break‑out areas offering complimentary hot drinks.
- Free To Be, Inclusion & Diversity initiatives that foster a culture of belonging based on respect, connection, openness and authenticity.
Equal Opportunity and Diversity
VF is an equal‑employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment and treating VF associates and applicants without discrimination on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility everywhere. If you need an accommodation or have any questions regarding this statement, please send your request to
#J-18808-Ljbffr
