Media & Social Commerce Specialist (1-year temp)

Media & Social Commerce Specialist

The North Face is looking for an exceptional Media & Social Commerce Specialist to join our Digital Performance Marketing team based in Stabio, Switzerland with a 1 year temporary contract.

Live the Brand

The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.

Let's Talk About the Role

The Media & Social Commerce Specialist will play a key role in launching and scaling The North Face's TikTok Shop programme across EMEA markets, while supporting the day-to-day execution of Affiliate Marketing and Paid Social initiatives. The role will focus on TikTok Shop development and social commerce activation, acting as the key coordinator across internal and external stakeholders to ensure a successful launch and ongoing optimization of the programme. You will lead the orchestration of multiple teams, agencies, and partners across the TikTok Shop ecosystem, ensuring seamless execution from planning through to launch and scaling. Beyond TikTok Shop, the role will provide hands‑on support across Affiliate Marketing and Paid Social, ensuring effective execution, optimisation, and reporting across performance channels. This role requires a strong understanding of social commerce, performance marketing, and e‑commerce operations. We are looking for someone who is highly organized, proactive, and capable of managing multiple projects and stakeholders simultaneously. You will work closely with TikTok, external agencies, creators, affiliate partners and cross‑functional internal teams including Merchandising, Digital Operations, Customer Care, Brand Marketing, and Influencer Marketing to bring The North Face's social commerce vision to life.

How You'll Make A Difference

TikTok Shop leadership & Social Commerce

Support the development and launch of The North Face TikTok Shop programme across EMEA markets.

Work closely with your manager to define the launch roadmap, testing strategy, KPIs and success metrics.

Coordinate all operational workstreams required for launch, including platform set‑up, product feeds, inventory availability, content readiness, and creator activation.

Partner with TikTok, agencies, and internal stakeholders to ensure smooth execution and alignment across the entire programme.

Drive a test‑and‑learn approach, identifying opportunities for optimization and future scaling.

Monitor performance, build reporting dashboards, and provide regular recommendations to stakeholders.

Partner closely with Influencer and Content teams to support creator selection, content briefing, and content approval processes, ensuring all content aligns with The North Face brand standards while being optimized to drive strong engagement, conversion, and commercial performance.

Affiliate Marketing

Support the execution of The North Face Affiliate strategy in line with business and commercial objectives.

Assist with publisher recruitment, partnership development, promotional planning, and activation opportunities.

Support both traditional affiliate activity and creator‑led affiliate programmes linked to TikTok Shop.

Support the development of promotional plans, content briefs, and creative asset distribution across affiliate partners.

Contribute to testing plans, commission strategies, and performance reporting.

Paid Social

Support the day‑to‑day execution of lower‑funnel Paid Social campaigns.

Coordinate creative, copy and asset briefing processes between internal stakeholders and agency partners.

Assist with campaign monitoring, reporting, and optimization recommendations.

Ensure consistency across social commerce, affiliate and paid social initiatives to maximize performance.

Operational Excellence

Support the management and optimization of product feeds used across TikTok Shop, Affiliate and Paid Social channels.

Develop recurring reports and performance updates for internal stakeholders.

Collaborate effectively across multiple teams to ensure projects are delivered on time and meet business objectives.

Skills for Success

• 2+ years of experience in Digital Marketing, Performance Marketing or E-commerce.
• Experience in Affiliate Marketing is a must.
• Experience with TikTok Shop, Social Commerce or Marketplace environments is highly desirable.
• Strong project management and stakeholder management skills, with the ability to coordinate complex cross‑functional initiatives across internal teams, agencies, creators, and platform partners.
• Experience working with platforms such as TikTok Shop, Impact.com, CJ Affiliate, Google Analytics, and related marketing technologies.
• Comfortable managing multiple priorities in a fast‑paced environment.
• Fluent in English, both written and spoken.
• Additional European languages are a plus.
• Passion for The North Face brand and the outdoor industry.

What We're Looking For

Beyond technical expertise, we're looking for someone who: Is excited about building and launching new capabilities from the ground up. Enjoys coordinating multiple teams and driving projects forward. Combines strategic thinking with hands‑on execution. Has a strong interest in social commerce and emerging digital marketing trends. Can balance operational detail with commercial objectives. Thrives in a collaborative and entrepreneurial environment. Takes ownership, proactively solves problems, and keeps complex projects moving forward in a fast‑paced environment.

What's in it for you?

• Be part of iconic lifestyle brands
• Join a multi brand and multi countries organization to drive you career forward
• International and challenging working culture
• On site gym offering health and well‑being initiatives
• Discount 50% on all VF brands
• Subsidized canteen as well as break out areas offering complimentary hot drinks
• Free to Be, Inclusion & Diversity

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity.

We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

About VF

VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face® and Timberland®.

VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.

VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®.

Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires.

Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution.

VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires.

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®.

Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories, and distribution channels.

VF is committed to delivering innovative products to consumers and creating long‑term value for its customers and shareholders.

Énoncé de vision de VF en matière de diversité

VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités.

Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale.

VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi.

VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances.

Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable.

VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable.

Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.

The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.

VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify and prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.

VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to

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