Senior Manager, Retail Marketing

OverviewThe North Face EMEA is looking for an exceptional Senior Manager, Retail Marketing to join our Marketing team in Stabio, Switzerland. As Senior Manager, Retail Marketing, you will lead the translation of brand strategy into impactful retail experiences across EMEA, ensuring that retail remains a powerful platform to connect with consumers and bring the brand to life consistently across all touchpoints.ResponsibilitiesDevelop and execute the EMEA Retail Marketing Activation strategy, aligning global brand direction with regional priorities to drive brand heat, consumer engagement and commercial performance across all DTC retail formats.Lead Store environments, Creative and Production, Visual Merchandising, Store design, Retail Activation EMEA teams.Work closely with Wholesale Marketing team and provide guidelines to ensure a consistent and integrated execution.Lead the development and execution of the seasonal Retail Marketing Activation plan and calendar within the Go-To-Market (GTM) process, ensuring impactful delivery of campaigns, product launches and key brand moments.Create compelling consumer journeys through the integration of retail marketing, store design, visual merchandising, CRM, loyalty and product storytelling initiatives across physical and digital touchpoints.Drive best‑in‑class retail experiences through the execution of in‑store activations, windows, POS materials, store environments and localized storytelling solutions that strengthen brand equity and drive conversion.Collaborate cross‑functionally with Brand, Merchandising, Store Operations, Creative, Loyalty, CRM, Channel Marketing and Global teams to ensure consistent and effective retail execution across the region.Manage creative development and production processes, partner with internal teams, external agencies and vendors to deliver high‑quality retail marketing assets on time and within budget.Support store openings, community‑driven initiatives and key brand events with engaging activations that enhance consumer connection and elevate the retail experience.Lead the execution of key internal events, including Go‑To‑Market (GTM) meetings and Brand Meetings, to align stakeholders and support successful regional implementation.Measure and optimize retail marketing performance through consumer, traffic and sales insights, leveraging data to continuously improve activation effectiveness and ROI.Lead, develop and inspire a high‑performing team while managing retail marketing and activation budgets to achieve business objectives and maximize impact.Qualifications7+ years of experience in Retail Marketing, Retail Activation or Consumer Marketing within a DTC, fashion, lifestyle, outdoor or sporting goods international environment, combined with proven people management experience.Strong strategic and commercial acumen, with the ability to translate brand priorities into impactful retail experiences that drive consumer engagement and business performance.Deep understanding of retail marketing, visual merchandising, store design, consumer experience, product storytelling and omnichannel retail dynamics, including CRM and loyalty programs.Strong leadership and stakeholder management skills, with the ability to influence and collaborate effectively across cross‑functional, regional and global teams.Excellent project management and organizational capabilities, managing multiple priorities, creative productions and complex initiatives in a fast‑paced environment.A proactive, data‑driven and solutions‑oriented mindset, combined with strong communication skills and fluency in English.BenefitsOn‑site gym offering health and well‑being initiatives.Discount 50% on all VF brands.Subsidized canteen and breakout areas offering complimentary hot drinks.Inclusive culture and commitment to diversity and belonging.Equal Opportunity EmployerWe are an equal‑opportunity employer that strives to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. If you need an accommodation or have any questions regarding this statement, please send your request to #J-18808-Ljbffr