GTM Manager

Department

Global GTM / Regional GTM Team (Europe)

Reports To

• Head of GTM / GTM Lead
• Role Purpose

The GTM Manager is the chief owner of product commercial success in the region.

Centered on ve Sync's core brands COSORI and LEVOIT, this role orchestrates the core GTM operations for the European region and is accountable for the revenue, profit contribution, and channel health of the categories in scope.

The role focuses on fundamental 4P management — regional product assortment planning, regional pricing, launch country/channel planning, and promotional resource allocation — with product allocation and channel sell-in planning as the core control levers.

By orchestrating product allocation across all channels, the role maximizes total commercial return and sets guardrails for and guides the channel teams' coordinated execution.

In parallel, it works with the HQ IPMS process and regional marketing resources to drive new product launches and the healthy operation of in-market categories, establishing regional GTM's authority over channel decisions.

Key Responsibilities

• 1. Regional GTM Ownership & Business Results
• Take overall ownership of the regional business results for the categories in scope (revenue, profit contribution, and channel-mix health), with maximization of total commercial return as the core decision principle.
• Build and continuously iterate the six foundational regional GTM plans: (1) regional product assortment planning; (2) regional pricing; (3) regional promotion strategy; (4) channel sell‑in and allocation planning; (5) integrated new product launch planning; (6) competitive analysis.
• Translate these plans into unified guidance and guardrail mechanisms for the channel teams, establishing and maintaining GTM's authority over channel decisions in the region.
• 2. Product Allocation & Supply Coordination
• Act as the central owner of product allocation authority in the region: define clear allocation rules that prioritize channels with higher overall profit contribution and a stronger track record of strategic support.
• Build and run the weekly replenishment SOP and the monthly planning & replenishment committee, connecting the supply chain and regional channel teams to complete product allocation and redeployment within 7 days.
• In supply‑constrained situations, lead cross‑channel and cross‑country prioritization decisions to protect total commercial return and supply certainty for strategic categories.
• 3. New Product Launch (IPMS)
• Following ve Sync's IPMS process, lead launch project management for core COSORI / LEVOIT new products in Europe, orchestrating the end‑to‑end launch cadence (including key decisions on launch countries, channels, and pricing).
• Partner with HQ functions (Product, R&D, Supply Chain, Brand, IMC, Sales) to develop the complete regional GTM launch plan and own its localization, covering:
• Pricing and price‑tier strategy;
• Differentiated launch cadence and sell‑in planning across Amazon / DTC / Retail;
• Localization of marketing messages, local languages, and consumer communication points.
• Track cross‑functional execution, identify risks, and drive issues to closure to ensure launches hit their targets on schedule.
• 4. Peak Season Management
• Orchestrate regional GTM operations for major promotional seasons such as Black Friday and Christmas, including inventory build‑up and allocation, promotional resource deployment, price‑architecture governance, and channel‑cadence coordination.
• Lead post‑season reviews to evaluate each channel's ROI and the effectiveness of product allocation, turning the learnings into decision inputs for future allocation and resource prioritization.
• 5. Consumer Insight & Competitive Analysis
• Conduct systematic consumer insight analysis based on ve Sync's existing data resources (consumer research, after‑sales feedback, reviews, channel input, etc.) and local market intelligence.
• For the different COSORI / LEVOIT product lines (e. g., Air Fryer, Air Purifier, Fan), build core target personas and distill key usage scenarios and consumer habits as inputs for new product definition, feature trade‑offs, and product positioning.
• Continuously track competitor moves, price‑tier distribution, and channel‑structure shifts, and deliver structured competitive analysis conclusions.
• Based on category development and the competitive landscape in each country, identify new category and sub‑segment opportunities for COSORI / LEVOIT / Etekcity across markets, and work with HQ Product, R&D, and Supply Chain teams to evaluate and land these opportunities.
• 6. Category Operation & Data Center
• Serve as the regional category‑operation hub: align with Finance to clarify channel‑level efficiency data, providing the data foundation for product allocation and resource‑prioritization decisions.
• Run operational analysis of in‑market categories, including PSI (Purchase‑Sales‑Inventory) data consolidation and trend analysis, multi‑channel price‑architecture monitoring (Amazon / DTC / Retail), and market‑change tracking.
• Participate in strategy discussions and post‑mortems for category‑level marketing campaigns, and deliver business review reports that inform subsequent product strategy and marketing investment decisions.

Qualifications

• Basic Requirements
• Bachelor's degree or above; Marketing, Business Analytics, International Business, or related fields preferred.
• 8+ years of experience in GTM / category commercial management / category management / new product launches; direct accountability for business results (revenue/profit) is preferred.
• Experience in consumer electronics or small home appliances (e. g., kitchen appliances, air‑treatment products) is preferred.
• Deep understanding of the business logic and channel dynamics across Amazon, DTC, and Retail.
• Full professional proficiency in English (written and spoken).
• Strong commercial‑results orientation and business acumen; able to make trade‑offs and decisions guided by profit and total‑return maximization.
• Hands‑on experience in product allocation, pricing management, or channel‑resource orchestration; able to establish rules and drive execution amid conflicting multi‑channel interests.
• Strong sensitivity to consumer needs and usage scenarios; able to form clear target personas and product insights.
• Solid data‑analysis and business‑judgment skills; able to align financial and operational data to support decisions.
• Strong cross‑functional collaboration and upward‑communication skills; able to connect HQ and regional teams efficiently and build authority over channel decisions.
• Structured communication skills; able to turn complex information into business conclusions.
• Preferred (Plus)
• Working proficiency in Mandarin Chinese is a strong plus

— Chinese is a key working language for day‑to‑day collaboration with HQ teams.

• Experience with air fryers, air purifiers, fans, or small kitchen appliances.
• Experience taking a new product from 0 to 1 through launch.
• Experience running peak seasons (Black Friday, Christmas) or coordinating product allocation during them.
• Experience with consumer research, user interviews, review analysis, or market research.
• #J-18808-Ljbffr