Head of Marketing (m / f / d)

We at Viamedici are a leading global provider of Multi-Domain MDM, PIM, DAM, and Product Configuration / CPQ software. Headquartered in Ettlingen, Germany, we are an interdisciplinary team of around 150 employees. Our software helps global organizations digitize their product management, marketing, and sales processes.

At Viamedici, you’ll have the opportunity to grow professionally by working on innovative projects in a highly dynamic environment—right at the forefront of technological and business optimization.

YOUR CHALLENGES :

• Driving a Global Vision: Develop and implement a global marketing strategy to elevate our market presence to the next level.
• Strategic Collaboration with Key Stakeholders: Work closely with our sales team, executive management, and the marketing team in the USA to align marketing objectives with company strategies.
• Detailed Budget Planning: Take ownership of marketing budget planning and management – from the big picture down to tasks like processing invoices.
• Creative Focus on Customers and Markets: Create compelling customer success stories and marketing materials that captivate the DACH market.
• Analytics as a Foundation for Innovation: Conduct market and competitor analyses to identify new opportunities and trends.
• Events as a Stage for Our Brand: Plan and organize events that spotlight our company and strengthen our presence.
• Relationships as a Key to Success: Build strong partnerships and nurture existing customer relationships to ensure long-term success.

STAND OUT WITH THESE QUALIFICATIONS :

• At least 3 years of experience in B2B marketing, ideally with an international focus and knowledge of the DACH and US markets.
• Strong technical understanding: Experience with PIM systems, IT, or complex, high-explanation products is a big plus.
• Excellent language skills: Fluent German and business-level English, both written and spoken, are essential for this role.
• Storytelling is your forte: You know how to create creative and persuasive marketing materials that make an impact.
• Strategic thinking is your specialty: Paired with a structured and solution-oriented approach.
• Communication and organization are your strengths: You engage stakeholders effectively and lead projects to success with efficiency.
• You are a team player: You lead with collaboration and work closely with international colleagues, especially those in the US.
• You’re familiar with tools like HubSpot, WordPress, and WebGo: You use these and other tools to create efficient structures for tasks.

THE BENEFITS WE OFFER YOU :

• Remote work and flexible hours: Enjoy the freedom to shape your working hours and location.
• Company events: Regular events to strengthen team spirit and provide networking opportunities.
• Opportunities for professional development: We support your personal and professional growth with access to training and development programs.
• Dogsitting: Bring your dog to the office and ensure they’re not left alone at home.
• High-quality hardware: Receive top-notch equipment to support your work.
• JobRad: Lease a bike at attractive conditions and commute sustainably or enjoy your leisure time.
• Working at eye level: We value respectful interactions and foster open, transparent communication across all levels.
• Creative freedom: Take the reins on tasks and projects, introduce your own ideas, and optimize processes and outcomes.
• E-learning: Leverage interactive e-learning options to better understand our product and handle tasks like digitalizing paperwork, including privacy documentation.

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