About the Job
Skip the copy paste. Show us your swing
Your Fairway
- Set the direction for CRM and retention, owning the strategy, roadmap and targets.
- Lead and grow the CRM team while staying hands-on yourself, from building campaigns and automations to digging into the data.
- Own the CRM budget and tech stack, deciding on tools, partners and where to invest.
- Represent CRM at management level, aligning retention priorities with company goals and influencing decisions across the business.
- Drive customer retention and lifetime value, turning first-time buyers into loyal, repeat customers.
- Own CRM performance and reporting, translating results into clear priorities for the team and for management.
- Build a culture of testing and continuous improvement, and lead by example in how the work gets done.
- Partner with teams across the business on cross-functional projects that improve the customer experience.
Your Scorecard
- Several years of experience in CRM, retention or lifecycle marketing, ideally in DTC or e-commerce.
- Experience leading or mentoring people.
- You enjoy both rolling up your sleeves and setting the direction, and you're comfortable switching between the two.
- Strong hands-on knowledge of modern CRM and marketing automation platforms.
- A data-driven mindset and confidence working with numbers to guide decisions.
- Experience working across multiple markets. Experience with the US market is a plus.
- Curiosity, a test-and-learn attitude and a drive to keep improving.
- Fluent English. Additional languages are a plus.
- A passion for golf is a bonus.
Our Clubhouse
- We embrace diversity and innovation. Our motley team comes from all backgrounds and perspectives, united by fresh and bold ideas.
- Taking ownership from day one. Our ambitious vision relies on every individual stepping up to bring Vice Golf to the next level.
- Make your work hours fit your life. Flexible work arrangements and remote work options cater to your work-life balance.
- Grow with us. We place great emphasis on your personal development, where you benefit from not only regular performance feedback but also an annual training budget.
- Escape the routine. Within the EU, you’re free to choose your workspace for two weeks a year.
- Stay active. We’re invested in your well-being, subsidizing EGYM Wellpass so you can train for only 30 € a month.
- Enjoy! Fuel your day with a varied selection of fresh meals and snacks from our Foodji.
- Secure your (far) future! While retirement might seem distant to you, we’ve got you covered with options to enroll in our corporate pension plan.
- Work hard play hard. Work on your golf skills and refine your swing on the state-of-the-art golf simulator and putting green in our office.
- Enjoy the open bar. Have some Afterwork drinks on our rooftop while enjoying the view of the Alps.
About us
Welcome to Vice Golf, where innovation meets performance in the world of golf. From top-tier golf balls to cutting-edge clubs, apparel, and accessories, we offer a comprehensive lineup of products tailored to golfers of all levels, from enthusiasts to professionals. Established in 2012, Vice Golf has rapidly established itself in markets all around the world, captivating people with our high-quality offerings.
Senior CRM Manager / CRM Lead – all genders welcome! in München Arbeitgeber: Vice Golf Careers
Vice Golf ist ein hervorragender Arbeitgeber, der eine dynamische und innovative Arbeitsumgebung in München bietet. Mit einem starken Fokus auf persönliche Entwicklung und flexiblen Arbeitszeiten fördert das Unternehmen die Kreativität und das Wohlbefinden seiner Mitarbeiter. Genießen Sie die Vorteile eines engagierten Teams, das Vielfalt schätzt und Ihnen die Möglichkeit gibt, Ihre Fähigkeiten im Grafikdesign weiterzuentwickeln, während Sie gleichzeitig an spannenden Projekten in der Golfbranche arbeiten.
