Proposal Lead

Job Description

We are seeking a strategic, process-oriented Proposals Lead to build a high-performing proposals function within our Marketing department.

Reporting to the Marketing Operations Manager, this role is a key architect of our mission to transform every customer touchpoint into an exceptional brand experience.

The Proposals Lead will be instrumental in developing scalable proposal processes, cultivating a collaborative team environment, and producing persuasive, high-quality proposals that reflect our brand and values.

This is a foundational role, aligned with our vision to instill brand loyalty and create customers for life.

As the Proposals Lead, you’ll shape a critical function that sits at the intersection of marketing, sales, and customer engagement.

You’ll lead with purpose, creativity, and a strategic focus—helping us deliver proposals that aren’t just compliant, but compelling.

Your work will directly contribute to our vision of creating customers for life by making every proposal a reflection of our brand excellence.

Key Responsibilities

• Build the proposals function from the ground up—designing workflows, developing a governance model, developing content systems, and assembling team members
• Create scalable, efficient proposal processes that reflect our move with urgency value while ensuring excellence
• Lead the end-to-end development of proposals that are on-brand, customer-centric, and strategically crafted to win business (from kick off to close)
• Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals that consistently reflect our messaging and customer value.
• Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with our brand mission of delivering exceptional experiences.
• Maintain a dynamic content library, including reusable proposal elements, product messaging, visuals, and customer success stories.
• Establish and track KPIs (response times, content utilization) to continuously improve performance, foster positivity, and demonstrate strategic impact.
• Champion the proposal function as a strategic marketing asset that connects closely with brand, sales and marketing to know your target and deliver tailored value.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in proposal development or related marketing roles; experience leading or building a team strongly preferred.
• Demonstrated success in establishing and optimizing proposal processes, content systems, and team workflows.
• Excellent writing and editing skills, with a talent for persuasive storytelling and customer focus.
• Strong organizational and project management capabilities, with the ability to juggle multiple priorities and act decisively.
• Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.
• Experience with marketing collaboration tools and proposal management platforms.
• What You’ll Bring
• A builder’s mindset with a passion for creating structured, scalable processes from the ground up.
• The ability to lead and inspire team members while working cross-functionally with agility and alignment.
• A commitment to our team values: positivity, urgency, targeted strategy, and uncompromising quality.
• A deep belief in the power of brand storytelling to turn transactional touchpoints into loyal customer experiences.
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