CRM Campaigns Specialist

Vinted Marketplace is the largest online international C2C marketplace in Europe dedicated to second-hand fashion, with millions of registered members spanning 20+ markets in Europe and North America. With a mission to make second-hand the first choice worldwide, Vinted enables people to sell and buy second-hand clothes and lifestyle items from each other, helping give those items a second or even third life.

Vinted Go launched in 2022, with a focus on developing products and solutions for more seamless shipping and delivery across Europe. Vinted Go has connected more than 40 carriers and more than 200,000 PUDO points across Europe to support the delivery of millions of parcels per year.

The Vinted Group, composed of Vinted Marketplace and Vinted Go, is headquartered in Vilnius, with workplaces in Germany, Lithuania, France, the United Kingdom, the Netherlands and over 2,000 employees. It is backed by six leading venture capital firms: Accel, Burda Principal Investments, EQT Growth, Insight Partners, Lightspeed Venture Partners, and Sprints Capital.

Information about the position

Vinted is on an ambitious journey to redefine CRM Marketing, and we\’re looking for a skilled, analytical, and driven CRM Campaign Specialist to join our CRM Service and Promotions sub-team. This role is crucial for deploying campaigns across various channels to engage our customers throughout their lifecycle while promoting our paid features, services and discounts, thereby increasing customer value and delivering significant revenue growth at a high ROI.

In this position, you’ll

• Utilize our multi-channel CRM platform (Braze) to launch and manage campaigns, targeting different stages of the customer lifecycle to enhance customer engagement and revenue.
• Promote our shipping proposition expansion & discounts, as well as other paid Vinted services & features.
• Communicate new product feature MVPs, AB tests within the shipping proposition, pricing and paid service ownership areas.
• Implement automation strategies for campaigns tailored to different customer segments and stages in the life cycle for scalable outreach.
• Execute campaigns across emails, push notifications, in-app notifications, inbox messages, promo boxes, and more, ensuring a cohesive customer experience.
• Design, execute, and evaluate new CRM campaigns, constantly measure campaign performance, rigorously A/B test, and optimize our communications across channels.
• Efficiently manage and prioritize multiple concurrent projects, driving them to completion.
• Work closely with teams across Marketing, Design, DSA, MarTech, Product, and more, leveraging a collaborative approach to enhance CRM initiatives.
• Leverage data analytics to gain insights into customer behaviors and preferences, driving personalized campaign strategies.

About you

• 1+ years of relevant experience in CRM ideally with performance focus.
• Hands-on experience with CRM platforms, preferably Braze.
• Understanding of data and segmentation methodologies plus A/B testing experience.
• Have appetite to learn about new channels, customer behavior, analysis, content and KPIs.
• Analytical capabilities combined with business insights, willing to experiment with innovative ideas and validating them through data analysis.
• Possess curiosity and critical thinking skills, enjoying a high degree of autonomy while taking responsibility.
• Excellent written and verbal communication skills in English.
• Effective communication and collaboration skills, with the ability to engage and influence stakeholders.
• A fun, smart, and open-minded person who enjoys working in an international multi-cultural environment.

Working at Vinted

Individual Learning Budget

We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.

Hybrid Work

We’ve adopted a hybrid workplace model where 2 days in the office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

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