Chief Marketing Officer (m/f/d)

For our partner Pawy Fresh Pet Food Sàrl – a Swiss e-commerce company specialising in fresh, natural food for dogs and cats – we are looking for a Chief Marketing Officer (m/f/d). With your strong track record in growth marketing, your ability to build and scale high-performing marketing functions and your data-driven approach to customer acquisition, retention and brand development, you will play a key role in shaping Pawy’s next phase of growth. Are you ready to take ownership of a high-impact CMO role and build the marketing engine behind one of Switzerland’s fast-growing DTC pet food brands?

Tasks

Definition and leadership of Pawy’s growth and marketing strategy, translating business objectives into scalable initiatives for acquisition, revenue growth and brand development

Development of creator and customer communities, including the “Pawy Fam”, to strengthen engagement around the brand

Development and optimisation of the full growth funnel, from awareness and acquisition to conversion, retention and customer lifetime value

Ownership of performance marketing and growth initiatives, with data-driven optimisation of CAC, ROAS, conversion rates, AOV and retention

Leadership of the marketing team and external partners across creative, content, copywriting, media buying and other growth functions, as well as close collaboration with founders and cross-functional teams

Establishment of a testing and experimentation culture, using analytics and AI-driven solutions to improve campaigns and customer journeys

Strengthening of brand positioning and customer engagement across all touchpoints

Development of scalable marketing processes and performance frameworks, including reporting, attribution and campaign measurement

Requirements

Min. 5 years of professional experience as a e-commerce Chief Marketing Officer, VP Marketing or in a comparable Senior Marketing Leadership role, with exposure to scaling high-growth DTC e-commerce businesses

Hands-on marketing leadership experience, with a strong track record of building high-performing teams, managing agencies and driving sustainable growth across multiple acquisition channels

Deep expertise in performance marketing, paid social/search, email marketing, analytics, attribution, AI tools, funnel optimisation and A/B testing

Strong understanding of the end-to-end e-commerce funnel, including CRO, lifecycle marketing and key commercial metrics such as CAC, LTV and AOV

Experience in building consumer brands, driving creative strategy, social media and community growth, AI-enabled marketing initiatives and automations, as well as applying customer psychology frameworks such as Eugene Schwartz’s Customer Awareness stages or the Motive Compass concept

Benefits

The role offers the opportunity to take on a strategic leadership position within a fast-growing Swiss DTC brand and shape Pawy’s next phase of growth following more than 150% year-over-year growth since 2022

In this context, you will have the chance to build and scale the marketing function from the ground up with significant freedom to create the structures, processes and capabilities needed for sustainable long-term growth

You will join a fast-paced, entrepreneurial and purpose-driven start-up environment focused on improving animal health and wellbeing, with a passionate, pet-friendly team culture and a strong sense of community within the “Pet Pawrent Team”

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